They dare to dream: The Bible's Book of Proverbs, acknowledged by many as repository of profound wisdom, has this to say: "Without vision, people perish." Without a dream and insight to visualize your dream, most business endeavors falter and success stays elusive. As a poor young boy, Tom Moniham's dream was to become wealthy so he could invest significant resources on his passion for religion. Guess what…his dream came true. Tom has had his fill of trappings of wealth and recently sold his interests in Dominos Pizza, pledging his time and vast fortunes to Catholic Church. Of immense significance in making dreams come true is faith, easily most potent ingredient necessary to nourish dreams. Faith is of course confident assurance that ends we desire are inevitable. Faith emboldens us to picture those ends vividly in our minds' eyes, long before they become real. In absence of faith, dreams are a mere fantasy, a wistful, idyllic longing for things that can be. Faith gets a hold of our dreams and unleashes an action-producing force that transforms them from realm of fantasy to that of concrete reality. Throughout human history, sages have emerged to point us to incredible power of faith.

"If you can believe, all things are possible to him that believes."

With those words, good master himself, attempted to launch us on a great excursion through faith. How often have we said to ourselves: "I will believe it when I see it?" Motivational writer/speaker, Dwayne Dwyer says we've got it all wrong. "You will see it", he insists, "when you believe it!"

Want to be successful? Start your own business. Offer a good product or service with customer satisfaction at core. Help others succeed. Build a dream, and dare to believe in that dream.

How then are your "most likely" customers different from general population?

The main reason is that no two businesses are exactly same, so each business has potential to attract different people. Your product or service may have specific features or customer benefits. There could be a difference in pricing, level of service you offer, quality standards, presentation, distribution, brand image, guarantees etc.

With this in mind it is fair to assume that your "most likely" customers, are different from general population. Your customers may be different from customers that your competitors have.

If you can identify how they are different, then it will be much easier (and more cost efficient), to reach them. You'll be able to target these prospects in a way that makes them "sit up and listen."

If you can find out what makes your customers different from rest, then you'll save yourself a lot of money and effort chasing after wrong people.