Step 3 ====== ** Convince them WHY they should BUY!

Use your best stuff here. Give them a powerful reason to buy your product or service.

1. Use testimonials.

"First time on lanes with TURBO THUNDER, I shot my first 300 game." Chuck Crawley, Newport News, Va.

2. Tell them why they should only buy from you.

We have made a special arrangement with TURBO THUNDER manufacturing facility to get first 1000 balls hot off assembly line. Because of this Special deal with manufacturer we can offer this product to you at an unbelievable price.

3. Offer a Guarantee that's Irresistible.

If your scoring with TURBO THUNDER ball does not increase by more than 10 pins after first 60 days, then you can return ball back to us and get your full purchase price refunded. No questions asked!

4. State your very best offer.

The TURBO THUNDER will hit streets with a retail price of $250.00. Purchase TURBO THUNDER from us within next 15 days and you can own this revolutionary product at 50% off. Yes, that's right. Get TURBO THUNDER within next 15 days for an amazing price of $125.00.

Follow these steps in this part of your letter and you will have them reaching for their credit cards.

Step 4 ====== Create a SENSE of URGENCY to Buy NOW.

Don't *drop ball* here. You must create a sense of urgency. Then tell them EXACTLY how to order and how easy it is to do so.

The TURBO THUNDER ball is only available at this special discount price for next 15 days. So, you must order today. This offer will NOT be available again after expiration date.

To order today just follow these easy steps.

Click on order link below.

Fill out order form on secure order page.

Or

Pickup your telephone and dial 1-800-999-9999. A friendly operator will help you to complete your order.

The Awesome POWER of *written word* can work for you. Just use these easy steps to create your next sales letter or web page content.

If you haven't a kind word to say against someone, don't say it at all. "Mr Goody Goody two-shoes" (but in my crazy travel book about my European adventures HERE,THERE and EVERYWHERE, you'll find out why I only had one!). Hard sometimes, when you are reporting facts, as you saw them and want to market your work sometimes; because controversy always sells... like bad news headlines sell newspapers.

Most of above information is based on pure common-sense (what's that?) and using your discernment. However, many writers don't have an abundance of aforementioned qualities in making judgements.

A word (or two or three) of my advice... In writing follow following (sounds "funny" that!) creeds:

When in doubt about what course to take (not English III), just ask yourself this: If you were author, would you like someone else copying your work, or saying 'those things' about you.

Use judicious judgement (note alliteration) and when in doubt, rather err on side of caution.

Even if you have been badly hurt by someone in past, don't be tempted to retaliate and take vengeance for "the sordid past" through your words. Everyone has made mistakes they may regret in life, so think best of people. At least try!

Enough moralising and back to my original topic. A final few words to conclude on subjects of plagiarism and defamation. Always write with ABSOLUTE HONESTY (from your particular perspective), in utmost GOOD FAITH and INTEGRITY... and as proverb wisely advises:

Do unto others , as you would have them do unto you."

Then you CAN'T GO WRONG in your writing.

Phew! Finished this lesson in a hurry this morning, sitting out in hot NZ sun. My business partner wanted it by 1 pm, because it's a long weekend. Another glorious day in Godzone. What paradise.

What a life as a writer!