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See how list uses keyphrases within headers and again within list description itself?
Using keywords in carefully chosen places allows you to have more freedom with your copy itself. So now, instead of forced, unappealing copy we read in first example, you can have something more relaxed like this:
Quality Silver Jewelry Is A Rare Find!
If you’ve been looking for quality silver jewelry long, you know that quality is, in fact, a major issue. Unfortunately, many companies combine low-cost metals with their silver. That compromises quality and appearance. That’s a practice we never participate in!
How To Recognize Quality Silver Jewelry
When shopping for best, look for these tell-tell signs of excellence.
·Quality silver jewelry that is truly created of pure silver will display a radiant sheen. ·When you touch surface, quality silver jewelry will immediately show a fingerprint. ·Breathing on finish of quality silver jewelry will produce a fog, while breathing on finish of poor-quality silver will not.
And so on, and so on.
So you see, you can have copy that makes sense, provides solutions for your site visitors, and ranks high with search engines. It’s not impossible… it just takes a bit of training and practice. Before long, you’ll be tucking keywords in all right places!
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