The Writing is in the Rewriting. Seven Steps to Getting it Right

Written by Walter Burek

Continued from page 1

5. Are you using little modifiers excessively?

Nouns and verbs that are specific give good writing toughness and color. So use adverbs and adjectives sparingly. And remember what your Strunk&White says about modifiers like "rather," "very," "little," and "pretty" -- "...these arerepparttar leeches that infestrepparttar 108164 pond of prose, suckingrepparttar 108165 blood of words."

6. Is your phrasing too fat?

Vigorous writing is lean writing. Put your sentences on a diet by cutting unnecessary words: reduce your paragraphs by eliminating unnecessary sentences. Get rid of expressions like "the fact that," especially when "since" or "though" will do. Look for places where you can express a thought in one sentence instead of two.

7. Does your beginning lead to an end?

All copy should have a clear beginning, middle and end. The shortest pieces as well asrepparttar 108166 longest. Begin with a lead sentence that capturesrepparttar 108167 essence ofrepparttar 108168 piece, then jump right intorepparttar 108169 action. Make surerepparttar 108170 middle section is tight and well organized. Keep like items together. If you're comparing cars and trucks, describerepparttar 108171 cars first, thenrepparttar 108172 trucks. The end of your piece should have a crisp closer or zinger and contain a call to action or quote. For instance, an apt ending here might be something like this from Dickens: "All writing is misery."

© Burek Group 2003

Thank you for your intrerest in this article. You may freely publish it in print or onrepparttar 108173 Web as long as you includerepparttar 108174 byline and credits. Also, please advise me of publication by mailto:

Walter is an professional advertising copywriter who writes, edits and publishes "WORDS@WORK", a FREE bimonthly newsletter of advice and about writing that works. To view his award-winning portfolio and to subscribe, visit You may also subscribe via mailto:

Nip and Tuck – Three Quick Tricks for Writing SEO Copy

Written by Karon Thackston

Continued from page 1

See howrepparttar list uses keyphrases withinrepparttar 108163 headers and again withinrepparttar 108164 list description itself?

Using keywords in carefully chosen places allows you to have more freedom with your copy itself. So now, instead ofrepparttar 108165 forced, unappealing copy we read inrepparttar 108166 first example, you can have something more relaxed like this:

Quality Silver Jewelry Is A Rare Find!

If you’ve been looking for quality silver jewelry long, you know that quality is, in fact, a major issue. Unfortunately, many companies combine low-cost metals with their silver. That compromisesrepparttar 108167 quality andrepparttar 108168 appearance. That’s a practice we never participate in!

How To Recognize Quality Silver Jewelry

When shopping forrepparttar 108169 best, look for these tell-tell signs of excellence.

·Quality silver jewelry that is truly created of pure silver will display a radiant sheen. ·When you touchrepparttar 108170 surface, quality silver jewelry will immediately show a fingerprint. ·Breathing onrepparttar 108171 finish of quality silver jewelry will produce a fog, while breathing onrepparttar 108172 finish of poor-quality silver will not.

And so on, and so on.

So you see, you can have copy that makes sense, provides solutions for your site visitors, and ranks high withrepparttar 108173 search engines. It’s not impossible… it just takes a bit of training and practice. Before long, you’ll be tucking keywords in allrepparttar 108174 right places!

Want to become more effective at writing SEO copy? Karon has lots of other tips to get your customers drooling and your rankings soaring! Visit today for all the details.

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