Continued from page 1
As customers continued to read, they found out about specific benefits of buying software from AEwebworks as opposed to other developers. And - of course - scattered throughout page were links to ordering section of site.
In addition to emotional connection and problem solving aspects of copy, it was also search engine optimized (SEO). You’ll notice subtle use of keyphrases throughout copy. Enough to promote good search engine rankings, but not so much that copy is “stiff” or “forced.”
Every other word is *not* a keyword. The copy has a natural flow to it, but yet it is fully optimized to do its job where rankings are concerned.
You can view current copy here: http://www.aewebworks.com.
I always find it best to let client handle this part of article. To quote, “I wanted to tell you good news! It looks like our rankings are improving. We are back in Google and traffic has doubled. We have record high sales for last two weeks... about 70% higher than our next best-selling two-week period ever!
“Overall, running our site got much easier after adding your copy because people ask fewer questions about where to find information... they are able to sort it out for themselves from site copy. We previously had about 5-10 e-mails a day on average from prospective customers; now we get AT LEAST 15 A DAY! WOW!! So, in short, THANK YOU VERY MUCH FOR YOUR GREAT WORK!"
They are now back in play on Google and also have exceptional rankings with other important engines like Yahoo, MSN, and AltaVista.
Another happy ending!
Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.