The World's Most Powerful Marketing Tool

Written by David Geer

Continued from page 1

That's: The World's Most Powerful Marketing Tool In Action - bar none.

The exciting news here:

Almost anyone can become a good copywriter, even an average person. So, why not start Now by visiting your favorite search engine and entering *copywriting* into its search box.

And, when you discover a copywriting site you like, subscriber to their ezine, if they offer one.

Yes, you may also have to spend a few bucks - buy a few ebooks about copywriting. How much you spend, however, isn'trepparttar important thing. What really matters here is what you get back from what you've spent - your ROI, Return on Investment.

And, investing in yourself willrepparttar 108166 best money you'll ever spend.

For instance, you write, test, and then run an ad campain costing you $5,000. That ad pulls $50,000 in sales. Wow, what an inexpensive investment.

By improving your copywriting skills, you're moving youself intorepparttar 108167 driver's seat - on your exciting journey to Make Money Online.

Remember:repparttar 108168 right product - in front ofrepparttar 108169 right people - atrepparttar 108170 right time - withrepparttar 108171 right message = SALES.

========== David Geer publishes Success 4U Marketing Ezine. Its readers get weekly tips and advice from Pro eBiz marketers, helpful web resources, free eBooks and eCources, plus much more. Subscrib now by visiting

David Geer publishes Success 4U Marketing Ezine. Its readers get weekly tips and advice from Pro eBiz marketers, helpful web resources, free eBooks and eCources, plus much more. Subscrib now by visiting

Understanding the Buying Process Can Increase Your Sales

Written by Karon Thackston

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Step Three – Evaluation

After your customers have collected allrepparttar information they feel is necessary, they begin to evaluate their options and narrow their choices until they finally pickrepparttar 108165 one thing that they are comfortable with, and that they can afford. This isrepparttar 108166 time to follow-up with your customers. Is there additional information they need in order to choose? Did they have problems withrepparttar 108167 free sample that can be corrected? Your “presence” duringrepparttar 108168 evaluation stage is important, so do your best to retain customer contact information in order to “gently” offer any additional detailsrepparttar 108169 buyer might need. (Nobody likes a hard sell, or to be pushed into buying.)

Step Four – Purchase

Once allrepparttar 108170 information has been evaluated, a purchase is made, and your customer walks away happy… right? Well… not always.

Step Five - Cognitive Dissonance (Post Purchase Anxiety)

While customers may have thought they choserepparttar 108171 best solution when they purchased, many times customers later experience cognitive dissonance, a.k.a. buyers’ regret. They second guess their decision and begin to feel uncomfortable about their decision. This is where trial periods, guarantees, and/or warranties come into play.

Customers will have more confidence in their decision, even after it is made, if they know they aren’t “stuck” with their purchase. Having a guarantee to fall back on gives themrepparttar 108172 comfort to know that – should something go wrong – they won’t be left stranded. Generally speaking, a guarantee is a psychological support rather than a literal one. Most customers never take advantage of guarantees… they don’t think they need to. However, if a guarantee wasn’t offered,repparttar 108173 anxiety of feeling “all alone” would overcome many buyers and persuade them into asking for a refund.

Understanding each step inrepparttar 108174 buying process can help you structure your selling process and your marketing materials to cater torepparttar 108175 customer. Takerepparttar 108176 time to consider what your customer goes through when makingrepparttar 108177 choice to buy, and alter your business accordingly. In doing so, you’ll increase your chances of making more sales, and landing more satisfied customers.

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at, or learn to write your own copy at Don’t forget to subscribe to Karon’s free ezine at

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