That's: The World's Most Powerful Marketing Tool In Action - bar none.

The exciting news here:

Almost anyone can become a good copywriter, even an average person. So, why not start Now by visiting your favorite search engine and entering *copywriting* into its search box.

And, when you discover a copywriting site you like, subscriber to their ezine, if they offer one.

Yes, you may also have to spend a few bucks - buy a few ebooks about copywriting. How much you spend, however, isn't important thing. What really matters here is what you get back from what you've spent - your ROI, Return on Investment.

And, investing in yourself will best money you'll ever spend.

For instance, you write, test, and then run an ad campain costing you $5,000. That ad pulls $50,000 in sales. Wow, what an inexpensive investment.

By improving your copywriting skills, you're moving youself into driver's seat - on your exciting journey to Make Money Online.

Remember: right product - in front of right people - at right time - with right message = SALES.

========== David Geer publishes Success 4U Marketing Ezine. Its readers get weekly tips and advice from Pro eBiz marketers, helpful web resources, free eBooks and eCources, plus much more. Subscrib now by visiting http://www.ezinelistbuilder.com/ezine.html

Step Three – Evaluation

After your customers have collected all information they feel is necessary, they begin to evaluate their options and narrow their choices until they finally pick one thing that they are comfortable with, and that they can afford. This is time to follow-up with your customers. Is there additional information they need in order to choose? Did they have problems with free sample that can be corrected? Your “presence” during evaluation stage is important, so do your best to retain customer contact information in order to “gently” offer any additional details buyer might need. (Nobody likes a hard sell, or to be pushed into buying.)

Step Four – Purchase

Once all information has been evaluated, a purchase is made, and your customer walks away happy… right? Well… not always.

Step Five - Cognitive Dissonance (Post Purchase Anxiety)

While customers may have thought they chose best solution when they purchased, many times customers later experience cognitive dissonance, a.k.a. buyers’ regret. They second guess their decision and begin to feel uncomfortable about their decision. This is where trial periods, guarantees, and/or warranties come into play.

Customers will have more confidence in their decision, even after it is made, if they know they aren’t “stuck” with their purchase. Having a guarantee to fall back on gives them comfort to know that – should something go wrong – they won’t be left stranded. Generally speaking, a guarantee is a psychological support rather than a literal one. Most customers never take advantage of guarantees… they don’t think they need to. However, if a guarantee wasn’t offered, anxiety of feeling “all alone” would overcome many buyers and persuade them into asking for a refund.

Understanding each step in buying process can help you structure your selling process and your marketing materials to cater to customer. Take time to consider what your customer goes through when making choice to buy, and alter your business accordingly. In doing so, you’ll increase your chances of making more sales, and landing more satisfied customers.