I already knew I did not want to manage my own list. One of my fears was losing my ISP. I had heard horror stories about people getting kicked off their ISP's because they sent out a large volume of emails. ISP's generally don't ask questions first, they just get rid of you if you appear to be a spammer. So, I opted to use one of many list servers that are available on internet. Some are free and some are not. It only takes a little research to find one that will work best for you.

How do you find subscribers? There are many directories of newsletters where you can list your newsletter. Most of my subscribers found me in these directories. You should also create a web page specifically for your newsletter. Then this page can be promoted and even listed in search engines. By far, quickest way to gain subscribers is by word of mouth. If your readers are impressed with what you are doing, they will tell their friends and you will have more readers. Then they tell their friends........

All in all, publishing a newsletter is a very gratifying experience. I receive wonderful emails from my subscribers telling me what a wonderful job I am doing. This tells me that I am establishing a credibility that can only serve to make my other online endeavors a huge success.

Part of their success was due to a partnership with a marketing expert, but point that I am trying to make is that 600,000 people handed over their hard earned money to subscribe to this little newsletter.

This was long before power of internet could be used to match up buyers and sellers. Today, it's so much easier to reach people in any given market.

Things change, but human nature stays same. The same basic desire that drove those people to subscribe to that newsletter back then is still alive and well today, and it is waiting to be tapped by you or some other enterprising mind. Can you think of a product that you can create and sell like crazy that will appeal to this market? There have to be dozens of options.

The numbers alone should really make you think. What other subject could attract those kinds of numbers? Actually there are many. Pick one and do research.

That's beauty of internet, you can actually see how much of an interest there is in a subject before you expend a lot of time and energy.