The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords

Written by John Alexander

Continued from page 1

If you just think only in "keywords" mode, you may miss this.

Performing a comprehensive search within Wordtracker by typing inrepparttar word "baby," Wordtracker returns interesting results. Do you know what I learned? The target audience for baby strollers is NOT people who have babies! You heard correct. The "true audience" for those buying strollers and baby cribs ARE NOT "folks who have NEWBORN BABIES!" Here isrepparttar 127913 catch....if you are targeting folks with newborns, to sell them a're too late! The true audience are people who are "soon to become parents."

Once Mom and Dad know a new family member is onrepparttar 127914 way, they start buying BEFORErepparttar 127915 baby arrives. Better yet...often it's not evenrepparttar 127916 parents who are'srepparttar 127917 grandparents. Perhaps you have pages scoring tremendously well for things like babies, strollers, cribs and baby furniture...... but now your client wants even more.

Here's an example strategy:

One behavior ofrepparttar 127918 true target audience which I discovered by using Wordtracker was as follows. As I enteredrepparttar 127919 term "baby" into "comprehensive search,"repparttar 127920 first thing I noticed wasrepparttar 127921 top phrase "baby names" which had been requested on major search engines over 34,350 times inrepparttar 127922 last 60 days. It became very obvious when I noticedrepparttar 127923 incredibly high demands on major search engines forrepparttar 127924 phrase "baby names," or how about "meanings of baby names."

This was indeed like a light coming on! I thought, imagine this, "soon to be parents" are researching their unborn child's name by usingrepparttar 127925 Internet. What better time to connect with folks than beforerepparttar 127926 baby is born.

Finally, build a strategy based onrepparttar 127927 identified behavior

Suppose we were to build a little library of themed pages right into your client's site to attractrepparttar 127928 TARGET audience. They are searching for baby names so it is essential that this is what you MUST give them. Give them lists of baby names to choose from, right? Don't ever trick your audience or they will simply never buy. Give them exactly what they are looking right up front. In this example, you could create pages that offer baby names and meanings of baby names AND subtly offer a few product listings or links to your client's store front. It is essential that you always provide content related to their search first, and then you might offer some links to other appropriate products within your client's site.

Test these unique ways for using Wordtracker yourself, and learn how effective they can be.

Good luck!

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through, and he’s a member of Wordtracker’s official question support team.

8 Essential SEO techniques

Written by Matt Colyer

Continued from page 1

5) Page Size - Your web page's speed is important to your visitors andrepparttar search engines. Why? Becauserepparttar 127912 robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.

6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keeprepparttar 127913 web pages around 200 to 500 words. Create content that's related to your market and link them out to other related content on your site. Try to get 200 web pages or more.

7) Web Site Design - This is also important, if you want to get indexed! Text content should out weighrepparttar 127914 HTML content. The pages should validate and be usable in all of today's leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.

8) Insite Cross Linking - This will help you get all of your web pages indexed byrepparttar 127915 search engines. Your web pages should be no more than three clicks away fromrepparttar 127916 home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Matt Colyer is the owner of the He also is a php, CGI and ASP developer.

    <Back to Page 1 © 2005
Terms of Use