The Who, What, Where and When of Color In Your DocumentsWritten by Paul Curran
Continued from page 1
A situation where you may consider color for internal purposes would be for production of safety messages. These need to stand out and be noticed.
- Don't use too many colors or too much colored text. You may lose impact and readability of work.
- White text on a black background is harder to reader than black on white.
- Similarly, avoid placing too many color pictures, images or icons on a page.
- Use a color photograph in preference to an illustration or drawing..for selling in particular.
- Used correctly, color can break up monotony of black-and-white text reading.
- Whatever color theme you have, stick to it throughout document or presentation.
- Graphs and charts in particular will capture more attention if in color.
- For graphs etc, don't forget to explain what colors mean though!
- And don't forget to put captions under pictures. Apparently people read these more than copy!
- Don't use too many different font types. One type for 'headers' and one for body text should be sufficient.
- Carry out a readers test on various samples before settling on your final selection.
- Ask several people for their opinion on samples. Ask them about readability and impact factors.
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Ink Cartridge Store, providing discounted brand name compatible ink cartridge and laser toner supplies.
This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active.
Welcome to the iPod GenerationWritten by William Frazier
Continued from page 1
I say all of this to let you see that I possibly 'might' know what I'm talking about when I say there's a change coming. There are a lot of young adults entering 'disposable income' criteria. They are examining things a lot differently than their predecessors. They are looking for "cool factor". If you don't have a 'cool factor' built into your marketing mix, pretty soon you're gonna have a pretty hard time making sales. Unless you plan on staying exactly where you are at moment. Many feel comfortable and are reluctant to change. Myself; well, I see change as a welcomed invitation to innovation and invention. Its an exciting time!
You, me, we all need to take this coming inevitability into serious consideration for longevity of our business(es). It would behoove you to take heed to these words; even though I can't really "prove" it to you... but you'll see. Mark my words. :)
Peace, Love and Prosperity, William
William is a professional musician, producer and web developer with several CD and business credits under his belt. PUSHlogs and Credit Repair Central. This article may be freely reprinted online with this resource box intact. ©2005, tHg, LLC. All rights reserved.