Equally as, if not more, important to your decision to work from home is your reason for doing it ie: your "Why". Is your "why" your young children you want to be with during day instead of dropping them off at day care centre? Perhaps your "why" is a different lifestyle, a money issue or a combination of many.

Whatever your "why" is it is driving force behind what you do in your business. It is reason you start it and motivation to achieve your goals.

So, to sum up, once you have thoughtfully explored WHAT business you want to work at from home and WHY you are doing it you have endless opportunities and myriads of choices at your feet. Of course, it goes without saying that due research into any business must be undertaken before a final decision is made. Even while researching a company, your skills of discernment and decision-making are being tested and honed.

When you finally know that you have found business that's right for you there's just one more thing to do....GO FOR IT!!!! To your success ;) Cheers.

As you do your research, try to assess demand (ie. how many people are looking for that type of product) in relation to supply (ie. how many businesses provide product and how well they do at meeting demand). Ideally, a great niche market would be one for which there is high demand but not (yet) enough supply.

There is always possibility that there's no real demand for product, which is why no one has bothered to create it. Most people would prefer to find this out before they invested a great deal of time, effort and money into creating a product no one wants!

Even if you don't create your own product but instead decide to promote affiliate programs, a great deal of work still goes into promotion of your affiliate link.

One way to research a new idea is to run key phrases that represent your business through NicheFinder software ( http://onlinebusinessbasics.com/findniche.html ). This software will automatically produce several informative and eye-opening reports and charts to help you assess potential of your idea.

Some people start businesses related to their current line of work because they already have many of skills and experience they need. Others build their business around specific interests or hobbies. Regardless of what you do, be sure it's something you *want* to do -- don't choose a niche solely because "other people are doing it" or because you think "you can make lots of money". Do what you love, and *enjoy* journey to building a profitable business.

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