Did they find information they were looking for?

How easy did they find navigating website?

Would they recommend website to others?

A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve website.

Another alternative to a traditional survey is to embed one or two survey questions within website after specific procedures. For example at end of registration process visitor can be asked if they found procedure quick and easy; after ordering an item they could be asked if they found ordering procedure and payment methods to their liking. To ensure that questions don’t become repetitive to regular visitors website can be programmed so that questions are only asked once per registered user.

Website surveys take mystery out of working out what visitors think of a website and using online survey websites such as www.SurveyGalaxy.com they are quick and easy to design and once implemented will really become webmaster's assistant.

To see a sample website survey please follow this link:-

http://www.surveygalaxy.com/surPublishes.asp?survey_id=1182

These are just some of subconscious questions we ask and answer during our appraisal, as we turn item, hold it up against our skin or place on a finger.

If answers are not instantly evident, we ask sales person, who also provides encouraging comments about item and your good choice.

So how does this translate to a web site?

Simply by addressing natural flow of consumer assessment on your web site.

Here are some basic steps you need to take: 1.Enhance your product descriptions; don’t expect image to sell item for you. Describe how item feels, smells, its weight. Are all items highest grade? 2.Make best use of images. If people try it on (jewellery, clothing etc) as part of normal appraisal process, how can you best meet that need online? Do you need pictures of necklace being worn on different skin types, or if clothing how does it look on different complexions and hair colours? 3.Tell people how they will feel by owning this item – that they will they look a million dollars in that dress, they will attract admiring glances, that it will enhance off colour of their eyes – all designed to reassure customer that they are making right choice. 4.Make returns policy statement with each item. Include it in text perhaps like; ‘we are so confident that you will be delighted this ‘productname’ that if you are not 100% satisfied, return within XX days for a full no questions asked refund”.

If you are unsure about buyer process for your product, go down to a retailer and go through motions of buying your product, observe others, listen to what they ask sales staff.

Implement these steps and you will see your sales rates increase.

Get a free website appraisal - see www.plusone.com.au