The Wealthy Have Been Doing It...So Should You

Written by Lois R. Thompson


Continued from page 1

Diversification helps you take maximum advantage ofrepparttar lifetime value or your customers. In Diversifying you will be building multiple income streams for yourself, while atrepparttar 121642 same time providing your customer more choices. This presentingrepparttar 121643 opportunity of being duplicated and consequently give your customers more reason to keep coming back to your website.

* Diversification Reduces The Risk Of Business Failure.

A Word torepparttar 121644 wise: It would be wise to test in order to find which approach works best in your situation. You could simplify this process by, first finding Your niche, then finding a group of products and/or services which support and compliment each other. Then, focus on marketing to your target or niche market. This caution should be taken because Diversification can sometimes confuse prospects whererepparttar 121645 synergy and common benefits of a combined group of products and/or services are not simply and clearly defined.

HINT: Never promote a disconnected mixture of totally unrelated products and/or services.

Some entrepreneurs find it simpler to initially focus on making one item without any other offers that might confuse a prospect, and following up with related offers at a later time.

Your percentages of re-sale to previous customers will be higher than sales to new prospects, because your previous customer have proven experience with you. Your best customer is one that already trusts you, and is satisfied with previous dealings with you. Since people prefer to do business with those they know and trust, your additional sales to existing customers will meet less resistance.

You have invested valued time and resources to acquire your customers, and most likely had to overcome a bit of initial distrust when they first bought from you. If you keep delivering them honesty, integrity and solid value through related offers, and keep them satisfied through Good customer service, many will be glad to buy from you again and again, and even refer others.

Marketing Cost: Most of your marketing costs will be aboutrepparttar 121646 same, for promoting one or several items. Per-item marketing expenses are reduced as each new product or service is added to your line, because each sharesrepparttar 121647 marketing costs with allrepparttar 121648 others.

No customer acquisition cost is involved in selling to an existing customer, making such sales more profitable thanrepparttar 121649 initial sales.

Processing an order for multiple items involves nearlyrepparttar 121650 same amount of costs as a single-item order.

To re-cap,repparttar 121651 real benefits of diversification come from:

* Generate multiple streams of income.

* Offering more choices to your customers.

* Gainrepparttar 121652 potential to increase sales, while lowering marketing cost.

* Offeringrepparttar 121653 ability to Duplicate your efforts.

* Minimizes business failure.

Diversification, one ofrepparttar 121654 powerful Keys to building wealth.



==>>> Lois has been blessed with earning a full time <<== = income working from home part-time, through combining = MLM and Affiliate Marketing. You CAN TOO! Subscribe to = Building Wealth News Ezine and Discover how to = "Bridge The Gap Between MLM And Affiliate Marketing" = http://www.the-power-to-get-wealth.com


Target the Heart of Your Customer, NOT their Wallet

Written by Rick Beneteau


Continued from page 1

The Internet is saturated enough with scams, shams and flim- flams and to see sincere Internet entrepreneurs using copy alongrepparttar lines of what I opened with, is a real shame.

There's nothing wrong with making money. In fact, there's everything right about making lots of it! But to focus *on money* as your end goal while degrading your customer in your advertising will be a *costly* mistake inrepparttar 121641 long run if you make it!

I need say nothing more than repeatrepparttar 121642 title of my article - Targetrepparttar 121643 Heart of Your Customer, NOT their Wallet!

Oh yeah, keeprepparttar 121644 Hoover inrepparttar 121645 closet!



Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: http://www.iditplates.net

Subscribe FREE to The Mirror - Your E-chievement Ezine: http://www.themirrorezine.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use