Not surprisingly, then, newsletters and ezines that own greatest popularity serve as most effective platforms on which viral marketing develops. Utilizing word of mouth recommendations, webmasters and small business owners can generate more subscribers when they include tips, tutorials, and relevant news clips that are quick and easy to read.

Indeed, making a successful viral marketing campaign successful relies on more than just quality articles. The articles must spur reader to act and send information unprompted to someone else. Therefore, online articles should serve as more than simple sales letters. They need to provide readers with something that is unique. Modern internet readers do not appreciate being used as business pawns and will quickly exit a site that wastes their time. By utilizing newsletters, then, to promote something more than just your business, online businesspeople can develop a better viral campaign.

Several high profile viral marketing programs can be used as a benchmark for ultimate marketing success. BMW, for example, generated a tremendous amount of attention via a series of short film clips they published online at BMW Films. More recently, Burger King developed a commercial featuring a fighting chicken that rode e-mail circuit through word of mouth.

Marketing experts believe that viral marketing is actually most powerful form of product attention available to consumers. Unlike television ads or other paid advertising, viral marketing can not be purchased. Instead it relies solely on recommendations of individuals. Yet, while a successful viral marketing campaign may be difficult to construct, benefits generated by unbiased attention will make your business strong and successful.

© John Doetsch 2006. Online reprint rights granted as long as article is published in its entirety, including links and resource box.

Be Unique - Find your own voice. Be distinctive. Make yourself and your site stand out. But don't go overboard, writing concise, informative and helpful articles will bring enough interest and attention to your site. Narrowing and focusing in on one subject area will eventually make you an expert on that topic or subject.

Syndicating your Articles - Online article directories are very good for this. Listed below are major ones I use to get my articles 'out there'.

www.goarticles.com www.ezinearticles.com www.ideamarketers.com www.articleally.com www.articlemarketer.com

Simple tracking tips, if you want to check performance of difference article directories - just make a minor change in your article as you place it in each directory. Then as your article is spread around web - you can check its source. To find out just how far your articles have traveled, just place your article's title between quotation marks and Google it...like this: "TurboCharge Your Site With Article Writing"

My experiences with article writing were very beneficial to me. I was a little surprised at high quality sites picking up and displaying my articles: addme, sitepronews, thetechzone, bonafidereviews, wwwcoder, buzzle, icemelon, devshed... and many more.

It has tripled my site's links since January, Google indexed my site and started sending significant traffic my way. My traffic according to Alexa, is under 50,000 many weeks - my site even made it into top 15,000 for a very short while. Those spikes in traffic also means more subscribers and more sales. I recently had over 200 subscribers to my ezine in one day - my site normally receives around 5-10 new subscribers each day.

I also found more people 'bookmarked' my site - resulting in more long term targeted traffic. My affiliate sales have increased, and since my page views are up, my Google Adsense earnings have also increased. I also believe article writing has helped in branding my site and also giving myself more creditability.

In fact, my results have been so positive, I feel a 'disclaimer' coming on! Your results will vary according to your skill, effort and resources but article marketing is one of best free marketing strategies you will ever have at your disposal. If you try only one new marketing technique this year, make it article writing.

So go ahead, give your site boost it deserves, 'TurboCharge' it with some of your best writing and experience effects for yourself. Buckle up and both hands on wheel!