The Viability of Blogging to a Niche MarketWritten by Mal Keenan
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The next question then to answer: Can your blog be perfect vehicle for reaching and marketing to your niche? You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is ability of these blogs to provide author and readers’ a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they’ll remember and keep returning to your blog. But that’s not all; you need to have an abiding passion for subject matter or product you’ll sell. Without this, your blog won’t stand out and carve itself a niche apart from other blogs. In essence, a well researched and crafted business blog is a potential revenue center. It has authors’ personal touch and speaks to need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.
Mal Keenan is editor and publisher of the Home Business Tips Blog: http://www.home-business-tips-newsletter.com/blog/ Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business: http://www.pluginprofitstraining.com/
| | How to write Killer Classified Ad CopyWritten by David Bell
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2. Back it up with convincing proof. The personal coach's ad for stressed-out overachievers, one that begins "How to stop overwhelm before it stops you," contains this proof: * 3 case studies, * 3 testimonials, * detailed credentials of coach * and a money-back guarantee. Despite its stunningly bold claims, ad comes across as very believable and has generated a record-breaking parade of new clients. 3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not disclose full net worth of opposing spouse," ends this way: "I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases. "Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx." Killer copy always asks for action in most powerful way possible. Notice how above words spell out exactly what to do, and even make a big promise - that lawyer reading letter will recover more money in court for their clients (and, therefore, get more money themselves). As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is single most valuable money-making skill in world. And recently, writing copy was named as one of top 10 emerging professions for new century. It doesn't surprise me. In age of Internet, old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore. Besides, these days, with business-to-business advertising growing so fast, traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market. Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.) He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business. I said sure. And now he's on his way to doing same thing that I do, for himself. Funny thing about conversation we had other day. Unlike conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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