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Now returning to challenge of little guy, we little guys do not have deep pockets to sell you on value of our products. So, with Shareware and Trialware, we let you try our software for free for an amount of time, and then we hope and pray that consumer will find value in product and opt to pay for our products.
Other companies have seen skeletons of companies who have tried Shareware and Trialware and have failed. These other companies usually prefer to post their software on market as Adware. The theory here is that consumer is often so fickle that developer would prefer to take their chances with advertisers paying bills, rather than to rely on consumers to pay bills.
Many people jump up and down, scream and holler about software that employs advertising to pay bills. Yet, same person doing hollering, if placed in a situation where he was told that he would need to go to work everyday without any expectation for a paycheck, would explode in fury!
Would it be better that these dedicated software developers did not produce any software at all? Should software development be left only to Microsoft?
I don't know about your household, but in my household, if I don't bring in money, then I would be minus a wife and family! So, challenge I am left with --- if I want to work in software development, I must find a way to get hired on at Microsoft, find millions in seed capital to create value for retail market or to build advertising into my software. Me, I have tried shareware route... and then cut my losses and moved on. It was a good product, really it was...
I will tell you what. If I ever write any more software for Windows operating system, I will likely create an Adware product. From developers perspective, it is safe bet. >From consumers perspective, it really should be considered a small price to pay to keep my wife happy and me working to improve product.
I am talking about this issue tonight because one of my favorite software packages has gone to Adware model with its latest upgrade. Upon release of new ePrompter software, people were upset to see advertising in this wonderful email notification software.
Let me assure you that value of this software far surpasses small price of looking at a few ads when I check my email. Should I prefer developer to continue to work for free, or should I be willing to help him pay his bills while he continues to improve on software? I will support his right to earn money for his time and effort.
ePrompter continues to provide more and more value in my daily life online. Try ePrompter for yourself by downloading your copy at: http://www.eprompter.com
I am certain that once you have taken ePrompter for a spin around block, you will also appreciate value of Adware business model, and more importantly value of ePrompter software.
Bill Platt owns The Phantom Writers, a company committed to helping people to establish an Internet presence & promote their businesses through the use of Free-Reprint Articles. All articles are distributed to 6,500+ publishers & web-masters as part of the package. Do you write your own articles? Let us distribute them for you. http://PathTrax.com/x.pl/BP121,48