The Upgrading Power of Internet Marketing

Written by Mira Marsellia


Continued from page 1

For beginning, internet marketing business is compact. To be considered online business especially as internet marketer take up a good deal less working space and it also easy to access from most everywhere.

Second, internet marketing business is easy to handle. You can set up and do your business any time you want, at midnight, early inrepparttar morning, or if you are not a very good and full dedication employee you can use your time at office hour to look after your business.

Third, there is very flexible business with no need to wear suit or put make up or anything on your face if you don't want to.

Forth, many internet marketing or online business has a low at start cost or free to join. If you have find a good online business you like to do or to join as internet marketer, choose it wisely and see thoroughlyrepparttar 108698 opportunity they offer.

The last and most important, find an online business which give you ongoing support, training, and internet marketing education! Take a deal with a reputable company which will give you good education in business. Financial and business education will not only important for you to do business online, but also it will be lucrative matters to do in offline business and enhanced your job quality and skill at your daily work.



Mira Marsellia is member of Elite Team Marketing and independent representatif of Financial Freedom Society Inc.


Is your site ready to face the New Year?

Written by James Saunders


Continued from page 1

Unless you sell unique products or services, there’srepparttar possibility that you use product information provided byrepparttar 108697 product manufacturer or supplier. Although this information can be very detailed, in most cases, it isn’t orrepparttar 108698 information is targeted more at those sellingrepparttar 108699 product rather than those wanting to purchase it.

Due torepparttar 108700 ease in whichrepparttar 108701 information can be used on your site, it’s likely to be used on many of your competitor’s sites too.

Stand out fromrepparttar 108702 crowd and provide personalised content aboutrepparttar 108703 products and services that you sell. After all, to be able to sell your products and services, you need to be familiar with their use, features and unique selling points. Make sure thatrepparttar 108704 product details you provide include as much information as possible in an easy-to-read and enticing format.

4. Ensure that your site is accessible to all visitors and search engines

Many ecommerce stores remain inaccessible to many visitors and search engines. Givenrepparttar 108705 need to ensure that all websites are accessible to visitors with disabilities, it is very important to ensure that your website meetsrepparttar 108706 WCAG guidelines for website accessibility. For more information aboutrepparttar 108707 guidelines, check outrepparttar 108708 RNIB’s Web Access Centre at http://www.rnib.org.uk/xpedio/groups/public/documents/code/public_rnib008789.hcsp.

Some ofrepparttar 108709 most important visitors to your website are search engine spiders. These spiders visitrepparttar 108710 pages on your site and are used to rankrepparttar 108711 pages withinrepparttar 108712 search engines for particular keywords and phrases. The spiders follow links to your site from other sites, and then followrepparttar 108713 links withinrepparttar 108714 site. However, there are certain impediments that may prevent spiders from getting to some or all pages within your website. These include:

  • Use of JavaScript menus – some JavaScript menus do not include links to internal pages withinrepparttar 108715 website that search engine can follow. If possible, replacerepparttar 108716 JavaScript menu with an alternate CSS based menu.
  • Use of dynamic URL parameters – search engines are getting more tolerant to having multiple parameters in URLS. However, it is still advised that no more than 3 or 4 parameters are used.
  • Use of session IDs – Many ecommerce stores requirerepparttar 108717 use of session information in order to be able to maintain information about visitors as they interact withrepparttar 108718 store. However, if session IDs are passed as URL parameters, they can prevent search engines from spideringrepparttar 108719 website.

It is very important that these impediments are removed in order that your site can be completely spidered. For example, an ecommerce site may have many thousands of pages (associated withrepparttar 108720 products). However, throughrepparttar 108721 use of too many dynamic URL parameters or session IDs,repparttar 108722 major search engines many only be able to list a handful. This therefore gives less content available withinrepparttar 108723 search engines associated with your website that could potentially be found by a search engine user.

5. Add new ways of delivering content to 3rd parties

Article and news syndication using RSS (Really Simple Syndication) is becoming widespread acrossrepparttar 108724 Internet. However, to date, syndication of content for ecommerce stores hasn’t been as popular. This is set to change and ecommerce site owners start to use content syndication to keep their visitors and customers up to date with their:

  • Latest news
  • Special offers

The use of content syndication can be used to replacerepparttar 108725 need to publish opt-in newsletters. This saves you time and ensures that your visitors/customers are always up-to-date withrepparttar 108726 latest developments on your website.

In part 2 of this article, we will provide more detail aboutrepparttar 108727 following tips for website success in 2005:

  • 6. Improve conversion through removing unnecessary registration and requests for too much information
  • 7. Offer greater customer service through not only meeting ecommerce regulations but surpassing them
  • 8. Improverepparttar 108728 site such that it offers an improved user-experience
  • 9. Stop worrying about page rank and start focusing on customers
  • 10. Take time to understand how visitors use your site and learn from that knowledge


James Saunders is the Managing Director of Site-Report.com Limited (http://www.site-report.com), a UK internet consultancy offering holistic advice to UK SMEs on all aspects of website development and promotion including usability, accessibility, ecommerce regulations, internet marketing and search engine optimisation.


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