What happens when you go to a church you are not already a member of?

You walk in door and are immediately approached by people welcoming you to service. They are warm, friendly, and not overly pushy. But, they let you know they are happy there and they feel you will be too.

They talk to you about your possible involvement, and how you will fit into their organization. They will often even offer you a position on a committee or some other area of responsibility, to draw upon your ego and encourage you joining.

After you join, it is almost certain you will be offered a position of responsibility. This is to get you involved, to make you feel needed and obligated to participate, and, of course, to draw off your ego.

You are invited to functions to socialize with members. This helps you develop relationships with other members, creating a new circle of friends with whom you will want to spend your time, and making it more difficult for you to leave flock.

Don't misunderstand purpose of this article. I am not belittling churches, I admire them for not only for their marketing abilities and what they add to community, but for hope they offer their members, of which I am one. But, if we want to be successful with our marketing efforts, who better to emulate than one of greatest marketing organizations in history, your local church.