Continued from page 1
(b) SearchTerms.com (http://www.searchterms.com) - See what
top 100 search terms worldwide were. Remember that it is not advisable to use terms that are not related to your web site's content, but this service can still prove useful.
(c) SearchSpy (http://www.searchspy.com) - SearchSpy is a database of search terms captured from top search engines. Use this to find even more words and phrases for your list.
Now that you are armed with your big list, what you do with it next is what will get you all traffic you need. The next process is long and complicated if done manually, but there are ways of making this automatic, easy, and fast, saving you agony of doing it yourself. This article is too short for technical details on search engine optimization techniques, so I will just give you a quick explanation and a link to where you can get all this done for you automatically and easily.
Basically, there are 8 major search engines today - AltaVista, Excite, Infoseek, Lycos, HotBot, AOL Netfind, WebCrawler, and Northern Light. Yahoo is a directory so this technique will not work with it. What you need to do is figure out what kind of pages rank well with each of these engines. Search engines use a mathematical formula to rank all pages in their index. It is hard, but not impossible to come really close to knowing exactly what kind of a page will rank well on a particular engine. Basically, text statistics on a page are what are considered most by engine's ranking formulas. Now, for each keyword or phrase on your list, you need to create a web page that focuses on just that one keyword or phrase and ranks it highly on a particular engine. Because each engine ranks pages differently, you will need to create a different page optimized for each engine.
Stop and think about this strategy for a second. You have a list of virtually every phrase that someone interested in your products and other related products can ever use in a search. Then, you have pages that make sure they rank highly for all those searches. No matter what people search for that has any relation to your products, they will find you even if they had not thought of finding you! Do you now see how much qualified traffic you can get? It is amazing!
The only set back is amount of work you would have to put into figuring out what kind of text statistics on a page will rank it well on an engine, then creating these optimized pages for your entire list of keywords for each major engine. That means creating about 300 or more finely tuned web pages! But do not worry! As long as you have compiled your list of keywords and phrases, there is an online service that will automatically create optimized pages for you in a couple of minutes. SearchPositioning.com (www.searchpositioning.com) uses a set of online scripts to cleverly generate web pages optimized for major search engines. All you need to do is give it your list of keywords and phrases, a short piece of text describing your site or business or products, and your email address (the pages are emailed to you as attached HTML files). To my knowledge, this is only service on web that works in this way.
Once you have your pages, upload them to your web server and either submit them to engines if they aren't too many, or have engines crawl over them and index them by only submitting a page that links to all of them. That's it! Now simply step back and watch your traffic skyrocket!
Granted, there are many other ways that people use to find new sites, such as following links on other sites, reading about sites on magazine, hearing from friends, etc. But no matter what other methods they use, they almost always use them in addition to using search engines, especially when actively trying to locate new information. By knowing how to use search engines to your advantage, you will become an empowered Internet marketer. No other method of marketing is so powerful, effective, and affordable (virtually free)!
David Gikandi support@searchpositioning.com SearchPositioning.com http://www.searchpositioning.com
