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Mistake Two: You make it difficult or confusing for your Web visitor to buy. Look at your Web Home page today. Do you make links out of your benefit-driven headlines to compel your visitors to go to your sales message? Does that copywriting sales letter pull your reader to your "order page?"
Once there, do you make it easy to buy? You need to offer more than one way to buy that may include a toll-free number (women prefer this), a merchant account to process credit card orders, and an order sheet your potential buyer can fax, mail or call in to you.
It's important to check your links often. If you don't and you have glitches, your visitor will leave to try another easier to navigate Web site.
When you resolve these two biggest Web mistakes, you are on your way to keeping your visitors returning to eventually buy your products or service.

Judy Cullins: 20-year author, speaker, book coach Helps entreprenurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622