If you are looking for a software program that can find and report your current positioning, Reporter alone is worth its weight in gold. Knowing your rankings is crucial to success of your online business.

The reporter checks your site's positions in major search engines. You can find out in minutes, rather than hours, how you rank on every keyword or phrase that is important to you, on all major engines. Nine different management reports provide more valuable information than any other product.

Another feature that is worth $149.00 is Analyzer. The Traffic Analyzer reports not only your traffic to each page, but also what keywords were actually used to find you! It tracks your visitors and where they came from automatically without need to download server log files or buy extra software. The Traffic Analyzer answers questions like: "What keywords are people searching for to find my site?" or "Which search engines send me most traffic?" It will let you know what pages get most traffic (and ones that don't) so you can go back and work on your low traffic pages.

The Reporter, Submitter and Traffic Analyzer are straightforward and very easy to use. They are all very helpful tools and are needed to monitor your online business. You would pay much more than $149.00 to purchase other software to do same thing.

Conclusion

If you do not have time or inclination to learn about search engine positioning and optimization you should hire someone to do it for you. However, I would still recommend purchasing WebPosition Gold as a monitor for your online business. If you are a do-it-yourselfer, I suggest that you take a course in search engine positioning and read as many articles and newsletters as you can before attempting to submit your Web pages using WebPosition Gold.

In a nutshell, WebPosition Gold is like a fine target rifle, in hands of an expert it can hit bull's-eye every time, but if you don't know what you're doing, you're apt to fail.

For more information on WebPosition Gold follow this link. http://www.safeinternetbusiness.com/webposition

Number two - You can hire a search engine specialist. They do exist and I have heard that some of them are very, very good. These high priest of search engine world can get you a nice high ranking and keep you there. I have also heard that their fees are very, very high. Of course, it may be worth money.

Number three - You can turn to pay-per-click type of search engine.

The frustration of trying to get a decent ranking on traditional engines has given rise to a new breed called pay-per-click. It only takes a few minutes to get listed on these guys. You open an account, make a deposit of from $10 to $25.00 ($50.00 is now required amount on GoTo.com) and then you list your keywords.

Your ranking under each keyword is determined by how much you are willing to bid on each listing (bids can be as low as 1 cent on most of these sites, 5 cents on GoTo.com).

The great part is you only pay for results. Plus, all of pay-per-clicks I have seen, have a members area where you can log in and check on amount of traffic each keyword is delivering to your site. If any of your keywords are not producing, just change it to what you think will be a better choice.

As you can see pay-per-clicks do cost a little money, but it is money spent on results, not on speculation. Here are URLs of a few you should check out if you are thinking about exploring this avenue.

http://www.GoTo.com http://PowerSearchExpress.com http://www.SearchFeed.com http://SearchHound.com

Regardless of what you decide to do about your quest for a high listing on search engines and to rid your life of those search engine blues, don't ignore them. They are too important to keep out of your marketing mix. If your decision is to keep on banging your head against "big boys," God love you, I admire tenacity. I just don't have time for it. But, let me know how you do.