If you want to see marketing at its absolute finest, watch television infomercials. Yes, I know many of products are garbage and don't work as advertised, but marketing itself is simply brilliant! And their market research is second to none.

In other words, producers of television infomercials are masters at pricing products for optimum response.

And almost without exception, every infomercial I've watched over years, regardless of product, have prices that end with a five or a nine. For example, $29.95, $39.99, $249.95.

Of course, you don't have to take my word on this, you can check it out yourself at:

http://www.AsSeenOnTV.com

This website features literally thousands of famous tv products you've seen advertised over years. Just check how they price their products.

And I'll take it one more dramatic step further. I'm sure you've heard of Ron "Veg-O-Matic" Popeil. But just in case you haven't, I'll give you some background information.

Ron Popeil is undisputed "king" of infomercials and a multi-millionaire many times over. Over last 40 years he has sold more than a billion dollars worth of products. He was voted by "Self" magazine readers as one of 25 people who have most influenced way we eat, drink and think about food.

The 70 year old Popeil is still going strong, his latest product, "Showtime Rotisserie and BBQ"--which he invented--flies out door by thousands every week.

Here's his website:

http://shop.ronco.com/

Again, check out how he prices his products.

This man has sold more than a billion dollars worth of products, so I would say he's got this pricing thing pretty well mastered, wouldn't you?

In conclusion, number "7" may be lucky in dice, but in marketing, it's just another number!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Double your income! Internet marketing expert, Dean Phillips will teach you how to double your income, starting today...Guaranteed! For details just visit my website.

Website: http://www.lets-make-money.net

However, my test further illustrates how important traffic quality really is. It's not quantity of traffic that's most important, it's quality.

My advice: Stay away from guaranteed traffic programs.

My test involving Traffic Exchange Programs (also known as Start Page Rotators) brought me to same conclusion. (Although these programs are free for most part and didn't cost me any money.) You'll receive plenty of traffic, but converting that traffic into sales is an entirely different matter. Here's why:

1. There is much more competition for traffic exchange programs. Many new companies have joined mix meaning that any one traffic exchange program has fewer page views to offer.

2. Many webmasters are members of several traffic exchange programs, meaning they are seeing same ads over and over again, across board--thus diluting overall effectiveness of programs.

3. Many people have pop-up blocking on their sites making it increasingly difficult to harvest email addresses using that method.

4. Cheating is very common. Many unscrupulous individuals use software to open hundreds of start pages each day in a variety of traffic exchange programs. Since no one sees pages, no one buys products. Also, many individuals sign up for multiple accounts making each page view much less valuable.

My conclusion: Because of rampant cheating and poor conversion ratios, Traffic Exchange Programs just aren't worth effort.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Double your income! Internet marketing expert, Dean Phillips will teach you how to double your income, starting today...Guaranteed! For details just visit my website.