The Truth About Overture's Pay-Per-Click Program

Written by Dean Phillips


Continued from page 1

Self Serve is free.

And now forrepparttar fine print. Remember, you're already paying $199 for Fast Track. But wait, there's more!

Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up.

A $50 initial deposit is non-refundable and will be applied to click-throughs or torepparttar 120141 minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost.

Can you believe all of those ridiculous charges? With Fast Track, you're already $240 inrepparttar 120142 hole, before you even get started! Does that seem fair to you?

Well, in order to be fair to Overture, before I wrote this article, I talked to 25 past and current Overture advertisers. A handful were extremely happy with Overture. The rest, however said they had made no money and that Overture's service was extremely slow or non-existant.

I also had a lot of people e-mail me complaining that Overture's Keyword Suggestion Tool is inaccurate, and misleading, and thatrepparttar 120143 results they got were a lot different thanrepparttar 120144 figures Overture claimed for many keywords.

In conclusion, I say "run, don't walk away" from Overture's pay-per-click program. Remember, this isrepparttar 120145 same company that signed an agreement with "scumware" giant Gator.

I think that should tell you all you need to know about Overture!



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


Why Most Advertisements Stink!!

Written by Shawn Meldrum


Continued from page 1

That does work.

Put every headline you use in your ads, letters, flyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

(You want to evoke emotion in every advertisement, always answeringrepparttar reader’s questions, “What’s in it for me? And why should I continue reading this?”)

Example: You Can Laugh At Money Worries -- If You Follow This Simple Plan

2. Add "How To" torepparttar 120140 beginning.

Example: How To Escaperepparttar 120141 Debt Rat-Race And Get Debt-Free, Fast.....

3. "Flag" your targeted prospects. Let them know whorepparttar 120142 ad is talking too.

Example: Credit Card Payment Sufferers: How To End The Pain In 3 Days!

4. Arouse curiosity.

Example: What Your Banker Doesn’t Want You To Know

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example: I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand

6. Use powerful attention-grabbing words.

(Like "Warning", "Guaranteed", "New", “Now.")

Example: WARNING: Credit Card Users May Be Paying To Much

For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/

Shawn Meldrum currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com/

 




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