There are steps anyone can take can take to increase their adsense earnings such as learning about why best placement for your ads is above fold, what colors work best and how easy it is to match them to your site, but it can take lots of trial and error or you can learn from someone who has already tested it out. For example did you know--Why you don't need thousands of visitors to your website (you might be surprised) and how only 2 or 3 visitors a day can actually make you more money than 1000 visitors. You should learn why you want to make your visitors click and move on and why you shouldn't care that they don't stay. This is exact opposite of every article you have ever read about creating "sticky" sites.

Yes there is money to be made with google adsense and top paying keywords can make you more but don’t get ripped off by paying too much for some “magic list”. There is no free lunch.

Trademark law was instituted primarily to protect consumer. When a customer sees a brand or logo, they associate a certain quality and expectation with that logo. If inferior companies were allowed to use same logo and have worse products or services, consumer would not know what to expect. With trademark law consumer gets a degree of certainty and avoids confusion or unmet expectations.

According to lawyers this litigation could get very complicated. What Google needs to do is convince court that there is no customer confusion with respect to keywords and how Google serves ads based on search queries. They will establish this most likely by running various consumer surveys. If successful, this would establish a legal precedent preventing future lawsuits of same nature; however, there is big risk if Google fails. Ninety-five to ninety-nine percent of Google’s income is from its advertising model, and a ruling against it could be trouble for company. If they settle, however, like Overture did then it sets no legal precedence, making it possible for other companies to make same charges in future.

Whatever result, it is clear that in coming months something will happen to search marketing. At very least, Google will have to monitor trademark infringement a bit more vigorously; at worst company may lose a part of its revenue.