Continued from page 1
For an example, visit http://www.bitshack.com, to see what I mean. There are also tools available to help put together your own site, and with a little experimentation, you can have it up and running quickly.
Build your web site based on your interests, and over long term it will be much more successful. It should be filled with useful information and resources. Look for experts in your field to work with you in exchange for exposure, and keep content constantly updated to encourage repeat visits.
Build a mailing list by having your guests register at site. This mailing list is a valuable marketing tool, but your efforts here should be low key. It could take form of a newsletter geared toward your target market, and include a column that you write - you can have your ad in author's resource box. Don't make it a thinly disguised pitch for your product or service, but give good solid information which will be useful to your readers.
If you are going to be involved with an Affiliate Program, be careful with your selection. Look for programs that pay well, and have a solid reputation. Most importantly, pick one that you believe in, and use their products or services yourself.
Don't use their affiliate links as your primary web presence. The web site will never get listed in search engine directories, such as Yahoo!. While sites supplied by affiliate program are well designed, many are basically Smoke and Mirrors, aimed at making their affiliates feel they have joined "big time". The prospects of getting visitors to it are slim, unless it is a direct result of your marketing efforts.
With your own site however, and with a strong informational approach, you stand a good chance of getting a decent ranking with search engines. Smoke and mirrors may gather a few prospects, but a well thought out approach will provide what is necessary for achieving long term success utilizing an affiliate program.
Did you know that subscribers to Bob Osgoodby's Free Ezine, "The Tip of the Day", get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm