The Triple A Club

Written by Debbie Solomon

Continued from page 1

Ezines and newsletters target a certain market. So, all you need to do is findrepparttar ezines that fit your market. Now, your market can vary. If you sell a health product online, which market do you need? A market that targets health. BUT, EVERYONE needs health. Not justrepparttar 101152 people who are subscribed to ezines that targetrepparttar 101153 health market. So, which market do you go for? ALL OF THEM! Your main advertising campaign should be your target market, health related ezines. BUT, put some of your budget aside and expand into other markets. This isrepparttar 101154 type of product that EVERYONE needs, so don't confine yourself. This is just an example of how to find a market for your product/service.

Go to these directories for targeted ezines:

I know there are tons of ways to advertise your business. Local, Nationally, and Worldwide. But when it comes to internet marketingrepparttar 101155 best possible form of advertising is without a doubt online Ezine and Newsletter Advertising. Consensus states that 83.7% of all successful small online businesses are successful due to ezine advertising.

You can read an Online article on HOW TO advertise in ezines by Gauher Chaudhry, at:

So, if you do want to become a member of The Triple A Club, start getting your ezine advertising campaigns together, and begin turning your investments into profits.

Debbie Solomon Editor of The OnLine Exchange Ezine, owner of MarketingTrendz, The HomeSource Arena, and C.O.B.R.A. Debbie has written 2 Ebooks, and has published over 2 dozen articles on informative marketing techniques. Her Ezine has been in circulation for over 2 years, with over 20,000 faithful subscribers. To subscribe to her ezine and receive both of her ebooks for FREE, just subscribe to:

Email vs. The Web

Written by Lisa Walstad

Continued from page 1

A valuable lesson learned.

My response dropped and I found outrepparttar hard wayrepparttar 101151 there are literally millions of people who use email but DO NOT surfrepparttar 101152 web. Many simply do not care to surfrepparttar 101153 web and there are a good number of folks who do not have access to it.

My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLYrepparttar 101154 AR's. The extra few bucks to add my web site address was probably not worth it, I guessed. Wrong again.

Luckily I had my own email newsletter to do a little more experimenting. I changed my ads so they contained BOTH my autoresponder address AND my URL.

Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by about 20% and remained there as long as my ad contained both contact methods. Along with these increased prospects came increased profits. Another valuable lesson learned.

I know, a lot of you are saying hey, that's not a tough decision. Well to you I say take a look atrepparttar 101155 classified ads in almost any ezine onrepparttar 101156 net. Countrepparttar 101157 number of ads that have both an AR and a URL. You'll find that about one out of every three of them qualify. Point made.

I hope I've managed to shed a little light on YOUR marketing campaign today. If you're not marketing with both AR's *and* a URL, you're missing out on some revenue!

Remember, as many have said before me, marketing is now, and always will be, a numbers game. The more numbers you reach,repparttar 101158 more numbers you'll count!

Lisa Walstad is the owner of @dPros, Inc. an advertising and marketing firm based in Minnesota and editor of the @dPros newsletter . She started @dPros out of her home with her 4 children playing underfoot. " Where there's a will, there's a way! " Visit her website at for your free advertising campaign today!

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