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6. ...because you can control its design
At a free web site host, you normally have limitations as to what kind of look to have- if you own
site yourself,
options are only limited by your imagination. If you have an idea that is beyond your capabilities, you can always pay someone to bring
idea into fruition for you.
7. ...because you can give away or sell parts of your website that you aren't using.
Let's say your hosting account gives you unlimited free auto-responders (robot-like emails that work similiar to fax on demand). You either don't know what they are for, or don't need them. You could re-sell those auto-responders to other site owners. You can also think about registering a domain name for your area, and giving neighboring businesses sub-domains as a Christmas promotion.
For example, if your business is located in a strip mall called Lotsa Shops, you could register mylotsashops.com and give
other stores in
mall static information pages like pizzaplace.mylotsashops.com - as sub-domain there aren't all
benefits of a full web site, but enough to be appealing as a free listing. And you could put a one line ad about your site at
bottom of each page.
8. ...because you can accept advertisers
Generally, if you have a strong product, you probably don't need links leading out of your site. Your customers are probably going to leave your site eventually anyway, so you might as well sell advertising, at least at first to cover your hosting costs. There's also
possibility of starting an electronic newsletter, with information that your local area would be interested in. You could charge local merchants, or anyone who feels your audience is valuable, to place ads, once your circulation rises above 1000.
9. ...because you can use it to expand your product line
Even if you don't need your website for any other reason, another possibiility is selling information about your field. No matter how long you've been in business or studied your area of expertise, you know something about it that no one else knows, or you have a unique perspective that no one else has. If there is enough interest, you could create a manual and sell it online to hundreds or thousands of other merchants who could use a heads up. Or you could give it away free to promote interest in your site.
10. ...because in
end, it can save a lot more money than it costs to have.
If you're a home-based business owner or a small business owner whose product or service has regional, national, or international appeal, then you should really have a website. It can save you hundreds of dollars in marketing and advertising in
long one and bring you customers you may not otherwise reach.

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