5. Host a forum on your site where people can interact fully and you can share your knowledge and offer suggestions. It's a great way to help others and get these people visiting your site often because they want to know you as a real person. Without a chance to interact with you people lose interest. Allow your visitors to post a message or reply to other messages. They will check back every few days for new messages or replies. To find these services, do a search on "free webmaster resources." Two specific ones: http://www.delphi.com and http://www.evryone.net. Check out this discussion group http://www.ablake.net/forum/

6. Remind your visitors to bookmark your site. Tell them you update information daily or weekly. Put reminders on all of your pages. If you omit this, you pass up a great opportunity to lure repeat, loyal visitors. You want more visitors, and you want them to spend more time on your site. The more time they spend on your site, more likely they will check out your products or services pages

7. Serialize some of your content. If visitors get it all in one visit, what's to keep them coming back? Put one part of an article, home study course, special report, or excerpt from your book on your site each week or so. Let people know this through your eMagazine.

8. Post a monthly special only for your Web visitors. Call it "Discount of month," or "Freebie of month." Without incentives your audience will go elsewhere. Feature this opportunity in your ezine and provide a live link straight to it.

9. Enjoy journey. Each day, you can learn something that will make your Web site more real, more YOU. Avoid being stiff-let your passion show! Add some personal information such as personal column. 'The Coach's Corner' in ezine, "The Book Coach Says," mentions personal writing and marketing set backs, boo boos, along with a tip or so. Put this personal message on your site too.

10. Put "useful links" as a navigational bar on your home page. People like convenience of shopping for services and products all on one Web site-yours!

If it is important that your visitor knows that information is completely up to date, then ask your developer to use some JavaScript code to automatically write in current date every time page is loaded.

5) Still Under Construction. There is no need to put an "under construction" sign. Every single web site out there is under construction. You are also sending visitor impression that you are not ready for their sale yet…this is very much wrong signal to send.

6) You Are Visitor Number 123. Hit counters on your page are unprofessional. You don't want anyone knowing they are only 123rd person visiting that page. It makes you look small and unpopular, again not a good signal to send out.

7) Multi Award Winning Site? Forget about small unknown web site awards. There are soooo many on offer now that it is meaningless…who cares! If it is a well known, prestigious award, or if it matters to your target audience, then go for it. Otherwise don't waste bandwidth sticking some logo up there.

This is only one of hundreds of original Internet Marketing articles that can be found in Work Medium. The 200 + page book is divided into sections on Online Selling Strategies, Web Design and Navigation, Marketing Your Web Venture and Building Serious Traffic, Secrets to Search Engine Success, and Affiliate Marketing: The Ultimate Online Sales Force.