6) You will have a global audience

You can reach out to a worldwide audience. Your services will be available for viewing locally, nationally and internationally, creating a much broader awareness of your organisation and potentially a larger customer base. Other more traditional forms of advertising reach a very small geographic area in comparison so a web site is potentially a very powerful marketing tool. 7) It can be easily updated

The information on your web site can be quickly and easily updated to include changes to your products, services, special offers or contact details. These details cannot be changed on brochures, flyers, business cards or any other existing print based advertising medium – they will all have to be reprinted.

8) You can trade online

Your web site can act as an online brochure, putting your products and services where people can see them. People can find your products and contact you by email to make enquiries, and you can provide online order forms. You can even have an online shopping cart where customer proceeds to a virtual checkout and pays by credit or debit card.

9) You don’t have to carry lots of stock

You can have pictures and descriptions of your products and services on your web site. When you receive a request for a product you can order it in specifically for customer. You don’t have to buy lots of stock upfront; money is not tied up. Some suppliers will supply customer direct so you don’t even have to see stock.

10) It will make most of impulse buying

People can look at your online information straight away when it suits them. People are impatient and impulsive and may not be prepared to wait for your other advertising efforts to reach them. For example, if they have to wait 3-4 days for your brochure to reach them through post, by that time they could have found another product from somewhere else.

Armed with these facts, you should now be in a position to tell if a web site is solution for you.

Well, part of reason you enjoyed what you did was 'positive feedback' you received from others. The other more important part is because it was what you wanted to do. It didn't really matter how 'good' you were. The 'how good' was secondary to just having fun.

It was times you chose to do what you wanted that was most fun and exhilarating. It wasn't when someone else said you needed to do or should do something.

Optimum performance can only truly be achieved when 'all of you' is in game. And life is just a game. You loved playing as a kid and it's time to start playing again.

Just going through motions in your relationship is so mediocre and not fun. Working in a job or career that you tolerate is not fun. Not earning income you want is not fun. Not having energy or health you want is not fun.

What's NOT FUN in your life right now?

So real question you are now faced with is this...do you want to have fun again? Do you want to play?

How great would results be in each area of your life if it were fun again? Well it can be...and will be!

Do not confuse having fun with not putting in effort. You will achieve results in every area of your life in direct proportion to effectiveness of effort you put in, not effort. Do not confuse activity with results.

In coming months my focus will be to help you think about why you are getting results you re in your life right now and how to significantly enjoy yourself more, so that results are by-product of having fun and doing what you love and want to do.

The game of life is about choosing what you really want. The real trick in having more is in becoming more and having fun. It is natural to grow and become more, when we do what we love and what we want.

Optimum performance is about doing 'right things' really well.