What can we learn from this fascinating case study? What do Jay and Marie actually do?

Well, for one thing, they have huge numbers of auctions. Today, they have 83 pages of auctions listed. eBay lists 50 auctions to a page, so that is over 4,000 auctions.

Secondly, they offer great value, because their CDs begin at one cent. Yes, all of them.

None of their auctions has a reserve. Does it pay off? You betchum! Today, looking through 4 pages of eBay auctions, only 3 of them had no bids - so far.

And, naturally, their great feedback and reputation work heavily in their favor. After all, how many eBay sellers have 177,000+ feedback points with over half a million transactions completed.

This case study shows all of us how smart marketing and a great business model can pay off on eBay - and ecommerce, in general.

Desire is also a powerful force. When you are clear about what you desire and what payoff is for accomplishing it, then you will be drawn to it and will take required actions without pain involved in discipline. With desire you experience outcome even before you achieve result. Desire is stronger than wishing or wanting. It is ingredient that kick-starts discipline.

This week take at least one resolution you made for New Year and clarify what it is you really desire by making that resolution. Imagine joy of having that desire fulfilled and focus on that. The discipline to keep that resolution will fall naturally into place without effort.