Sin #3 Poor Layout A visitor should be able to find what they need on your website in 3 clicks or less. Any more than that and you're losing valuable visitors and potential income that involves.

Your navigation menu should be easy to use and every single link must work properly. Don't just assume that all your links work - check them yourself.

Use a sitemap on each and every one of your websites.

Do not use fancy mouse pointers - type with fancy trails.

Do not use complicated menu systems.

Text should be legible but not huge. Change your screen resolution to 640 x 480 and 800 x 600. How does your website look now?

Keep it simple. Imagine how a new Internet user would react to your website. Would they love it or hate it? Could a new visitor easily find information they're looking for? If not then why not? Find problems yourself and eliminate them in advance.

Sin #4 Awful Color Schemes

There's nothing worse then searching for hours for information you need and then not be able to read it.

You've all been there. You click on search result and that's when pain starts. You've just arrived at a page with a light blue background and yellow text. Or maybe it's red text on a black background or white text on a gray background. You stare at site in disbelief that anybody could ever have thought such a color scheme would actually work.

If you need guidance on how to choose colors for your website look at any magazine. Black or dark blue text on a white background is simplest and most effective color scheme for text presentation.

For your menus and other background colours bear following in mind:

Red is stimulating and agressive.

Blue is peaceful and tranquil.

Green is calm and refreshing.

Yellow grabs peoples attention.

Purple is wealthy and luxurious.

Brown is solid and reliable.

Orange is bright and optimistic.

The colors you choose for your website can have a direct impact on how people react to your content or message. It can either attract them or repel them. The choice is yours.

Continuted in part 2 of The Top 8 Website Sins.

The secret ingredient is FULFILLMENT not just satisfaction. And for a site to be fulfilling it must have four indispensable elements – simplicity, functionality, security and customer interaction. A pretty site becomes irritating when overdosed with graphics and effects. It must be user-friendly or easy to use. For it to be easily located, use keyword rich titles and contents. That way search engines can easily find them. Website becomes a frustration because of its inability to function well. If load time, page size and navigability are disastrous, what do you expect to happen? Visitors can tend to be impatient. Because of their hectic time, they can leave almost straight away and never to return. Another, when they are not secure with your website’s environment they will not feel ‘at home’, accordingly, it will limit their decisions and purchasing transactions. One of biggest mistakes of web sites is its being oblivion of call-to-action concerns. After visiting site, it must give a clear perspective on what you want your visitors to do next. Is it to order, to call – say it, and you got to do it politely to create a good impression.

A pretty site is nothing but a pretty box. It doesn’t guarantee a fulfilling gift. What is important is totality of box including its contents. Utilize 4 indispensable elements and you will surely optimize your sales!