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For your menus and other background colours bear
following in mind:
Red is stimulating and agressive.
Blue is peaceful and tranquil.
Gree is calm and refreshing.
Yellow grabs peoples attention.
Purple is wealthy and luxurious.
Brown is solid and reliable.
Orange is bright and optimistic.
Sin #4 Poor spelling and grammar If you're selling a product or service online and your website is littered with spelling and grammar mistakes then you're on a loser immediately. I recently reviewed an ebook that had 4 very bad spelling mistakes including
word business misspelled in
opening paragraph. Inexcusable. We all make mistakes but keep them to a minimum. A visitor may forgive one typo. You may not get a second chance.
Here's 3 tips for checking your webpages.
1. Use a spell checker. Every word-processor has one.
2. Proofread anything you write from bottom to top. You'll spot more mistakes that way.
3. Always proof read anything you've written 24 hours later. You'll be amazed at how many mistakes you'll spot.
Sin #5 Flashing graphics Banners or logos that flash, spin, fade in and out and/or perform any other gimmick are a no go area. Don't use them. Flashing banners and logos say "I've never put together a website before. Cool, huh?" Any website with this type of graphic element turns me off. A website logo or banner should be a static graphic or text. Online marketing surveys consistently report that animated icons and graphics on a website are a major turnoff for visitors.
Sin #6 Hit counters Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter. Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too.
There's an old rule of sales:
"If I could see through John Smiths eyes I could sell John Smith what John Smith buys".
Design your website for your visitor and not for you.

Niall Roche is the content author & owner of www.affiliate-advocate.com which is packed full of web marketing advice and ebook reviews.