3)Using “Home” as a link text. Everyone uses “home” as text to link back to their index page. However, this might not be best choice. After all, it is a link. We all know how important links are in search engine rankings. When you use word “home”, search engine bot will chalk up another point to “home” for your site. Why not use a keyword as this text? If your site is about hubcaps...why not use “hubcaps” for link text? This will help you in that it a)adds a link within your site using “hubcaps” and b) help search engine bot figure out a little better what your site has to offer.

You may reproduce this article on your site. We would like a link back to our site Lawyer from you. This article may not be altered. Thanks.

Let's not forget about other search engines, though. Still a few steps behind Google, MSN places a lot of weight on incoming links. So does HotBot, Yahoo! and now, apparently, Become.com. This is just a handful of places that take a critical look at your link popularity. And I hate to say it kids, but I think there's a chance that MSN might slightly outdo Google this year. As of late, I've noticed different rankings on Google for clients based on where you're searching from - geographically-specific search results against our will. I haven't spoken to one individual who likes this idea. This could be giant mistake MSN has been waiting for Google to make, and you don't want your perfectly Google-optimized site to miss MSN bus when it's usage tops Google's.

This brings me to my last point which, quite frankly, is a no-brainer. The Internet is nothing but a massive network of links, hence 'net'. To turn your back on this is one of hugest mistakes you can make on web. The more links you have around web, more often your site will be seen. It's just like real world, "there's no such thing as bad publicity". Think of incoming links as cyber-publicity - there's no such thing as a bad incoming link.