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(5) Develop and sell assessments based on
content from your teleclasses.
People LOVE assessments, because they provide valuable insight into their needs, wants, strengths and shortcomings. A well-designed assessment can give you an instant connection to your target market and can position you as an expert in marketplace. I highly recommend Assessment Generator for a professional looking template that is user friendly and very attractive. To learn more, take assessment Are You Ready to Lead Teleclasses by visiting this link: Are You Born to Lead Teleclassses? (http://www.fivestarleader.com/AreYouBornToLeadTeleclasses.htm)
(6) Use a teleclass as basis of a workshop.
A well written teleclass can provide a great outline for a workshop, and with very little effort, you will have a live presentation you can market to your target audience. You can customize teleclass to integrate language and address needs of your audience. The core of your teleclass will not change…just way it is packaged.
(7) Use your teleclasses as a basis for a radio or television interview.
Many radio and television talk show hosts are always on lookout for guest experts for their shows who can provide them with valuable content for their listening audience. A great way to proceed is to transfer your teleclass to a CD and send this to as many radio and television talk show hosts as possible.
(8) Create a strategic alliance/fusion marketing alliance.
The strategic alliance is one of most economically feasible and effective ways to reach your target audience and to make a big impact with your teleclasses. By forming a strategic alliance with businesses who are working with your target audience, you will be able to disseminate your teleclsses to a wider audience at a much lower cost. This approach will increase your visibility and will make you appear stronger to your market. An example might be:
You align yourself with a group of attorneys who provide legal services to your target market. You ask them to give your teleclass information to others, and in return, you send them business when a client needs legal services. It is that simple.
(9) Use your teleclasses to create a voice mail "Tip of Day".
Make most of voice mail and answering machines by posting a message that says "WOW!" Take information from your teleclasses, turn content into quick tips, and add a "tip of day" on your message tape. This approach can prove to be highly entertaining and educational to callers, as well as a credibility and rapport builder for you. Tie this message back into your teleclasses as a way to generate interest by announcing upcoming calls or offerings on your website.
(10) Combine your teleclasses with those of your clients, colleagues, and prospects.
Combined programs are usually much more robust and interesting than programs offered by a single individual. By collaborating with your clients, colleagues, and prospects, you have opportunity to strengthen relationships with others and create something incredible that you can leverage later.
This article was co-authored by Bea Fields and Roger DeWitt, who can both be contacted through TeleclassLeader.com
Bea Fields is an Executive Coach and the President of Five Star Leader Coaching and Training. She is a Consultant, Trainer, Public Speaker and author of the Five Star Leader e-course. She is the co-author of the Marathon Marketing E-Course for Coaches and Business Owners. For more information on the Marathon Marketing Course, visit: http://90daymarketingmarathon.com.
