The Top 10 Rules for succesfull Email Marketing

Written by John McCabe

Continued from page 1

6. Be prepared to broadcast on multiple occasions. You should not think of email marketing as a one off hit - an all or nothing approach. Research shows that response rates increase with frequency asrepparttar recognition factor increases.

7. Make use of HTML. Whilst keepingrepparttar 109575 message simple, you should where possible use html to createrepparttar 109576 message - it looks far better on screen, and allowsrepparttar 109577 URL's of links to be hidden behind visually pleasing images. You should always produce a txt version ofrepparttar 109578 html to be broadcast simultaneously torepparttar 109579 html, to ensure that recipients unable to accept html will be able to receive your message.

8. Track everything - open rates, unsubscribes clickable-links, emails received, telephone and faxes received. Simply trackingrepparttar 109580 clicks is only halfrepparttar 109581 story. You should monitor what happened whenrepparttar 109582 click through occurred onrepparttar 109583 website, as well as your sales call centre.

9. Getrepparttar 109584 timing right - don't broadcast over night to B2B databases asrepparttar 109585 first thing that will happenrepparttar 109586 following morning is thatrepparttar 109587 message will be deleted. Tuesdays and Thursdays have proved to berepparttar 109588 most responsive for B2B broadcasts. Sending a message on a Friday afternoon to consumers has proved very successful.

10. Datacapture - make sure that at least one link on your email is to a datacapture screen. mailto:

This Document remains copyright 2003 UK Marketing Management Ltd. Re-distribution in its original format unchanged is permitted. It is requested that you email to informrepparttar 109589 author where it has been made available. Contact us for permission to make alterations.

John McCabe is the co-founder of UK Marketing Management, a specialist direct marketing agency based in the UK. He has 15 years experience of developing direct marketing campaigns in a variety of industries. During the last four years he has concentrated on email marketing, both as a corporate end user and as an agency. During this time he has helped develop the media with list owners, broadcasters and clients - pushing up service levels and quality of data.

Powerful Email Strategies

Written by Randall Helling

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Here'srepparttar list:

1) Use first names whenever possible. (I'm much more apt to open a message directed to "Randall" vs. "webmaster". In fact, 75% ofrepparttar 109574 emails I just deleted were addressed generically to "webmaster". Hey, if I don't know you and you don't know my name, I probably have little interest in what you are going to tell me.)

2) Mention products, newsletters, URLs, etc. (This helps recipients feel more comfortable with you and shows that you have interest in their business. If I see an email that mentions my website, I at least knowrepparttar 109575 sender has spent some time and/or thought into his/her email. It's worth looking at.)

3) Utilize a 48-hour policy (The online world is fast-paced. People don't hang around very long for answers. The faster you respond to individuals,repparttar 109576 better you look over other competitors. The better you look,repparttar 109577 better your chances at a sale.)

4) Never assumerepparttar 109578 worst (It's easy to read more into emails thanrepparttar 109579 sender may ever have intended. Don't jump to conclusions and think that someone is trying to attack you. My motto is always to respond politely regardless of howrepparttar 109580 original email was worded.)

5) Check before sending (The point here is simply to check your work before you clickrepparttar 109581 send button. When I see miss-spelled words, wrong references, etc. you can almost guarantee that email is inrepparttar 109582 trash.)

Just remember, an effective online marketing campaign starts slowly. Start using these simple strategies to make your emails more personable…and watch your credibility and online business sales grow.

To Your Success, Randall Helling


Article by Randall Helling of Helling Enterprises.  Visit us at for FREE "hands-on" & "how-to" online business success strategies. Featuring internet marketing assistance, software, manuals, web services and much, much more.


Randall Helling has been an online marketer since 1996. His award-winning website is loaded with strategies and tips for anyone interested in making online profits. Visit his site and get a free gift at:

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