6. Be prepared to broadcast on multiple occasions. You should not think of email marketing as a one off hit - an all or nothing approach. Research shows that response rates increase with frequency as recognition factor increases.

7. Make use of HTML. Whilst keeping message simple, you should where possible use html to create message - it looks far better on screen, and allows URL's of links to be hidden behind visually pleasing images. You should always produce a txt version of html to be broadcast simultaneously to html, to ensure that recipients unable to accept html will be able to receive your message.

8. Track everything - open rates, unsubscribes clickable-links, emails received, telephone and faxes received. Simply tracking clicks is only half story. You should monitor what happened when click through occurred on website, as well as your sales call centre.

9. Get timing right - don't broadcast over night to B2B databases as first thing that will happen following morning is that message will be deleted. Tuesdays and Thursdays have proved to be most responsive for B2B broadcasts. Sending a message on a Friday afternoon to consumers has proved very successful.

10. Datacapture - make sure that at least one link on your email is to a datacapture screen.

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Here's list:

1) Use first names whenever possible. (I'm much more apt to open a message directed to "Randall" vs. "webmaster". In fact, 75% of emails I just deleted were addressed generically to "webmaster". Hey, if I don't know you and you don't know my name, I probably have little interest in what you are going to tell me.)

2) Mention products, newsletters, URLs, etc. (This helps recipients feel more comfortable with you and shows that you have interest in their business. If I see an email that mentions my website, I at least know sender has spent some time and/or thought into his/her email. It's worth looking at.)

3) Utilize a 48-hour policy (The online world is fast-paced. People don't hang around very long for answers. The faster you respond to individuals, better you look over other competitors. The better you look, better your chances at a sale.)

4) Never assume worst (It's easy to read more into emails than sender may ever have intended. Don't jump to conclusions and think that someone is trying to attack you. My motto is always to respond politely regardless of how original email was worded.)

5) Check before sending (The point here is simply to check your work before you click send button. When I see miss-spelled words, wrong references, etc. you can almost guarantee that email is in trash.)

Just remember, an effective online marketing campaign starts slowly. Start using these simple strategies to make your emails more personable…and watch your credibility and online business sales grow.

To Your Success, Randall Helling

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Article by Randall Helling of Helling Enterprises.  Visit us at http://www.websuccess-online.com for FREE "hands-on" & "how-to" online business success strategies. Featuring internet marketing assistance, software, manuals, web services and much, much more.

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