The Tools of the Trade

Written by Sumantra Roy

Continued from page 1

If you are thinking of improvingrepparttar link popularity of your site, or are already doing so, we highly recommend that you obtain this product before you proceed. You can find more information on Optilink at:

Zeus: An excellent way of improvingrepparttar 128099 link popularity of your site is to exchange links with other sites that are related to yours. However,repparttar 128100 main problem with this method isrepparttar 128101 sheer amount of time that is involved in identifying sites that you want to exchange links with. You may often find thatrepparttar 128102 number of links that you manage to get is not worthrepparttar 128103 time that you spent in trying to get those links. Zeus will allow you to locate and exchange links with sites that are related to yours and manage those links on an ongoing basis in a fraction ofrepparttar 128104 time it would take for you to do it manually.

You can download a free trial version of Zeus at Whilerepparttar 128105 program does take a while to get used to,repparttar 128106 results that you can obtain with it are simply phenomenal. We highly recommend that you downloadrepparttar 128107 free trial version and try it out.

In fact, we recommend that you use both Optilink and Zeus as they are complementary to each other - while Zeus helps you quickly locate hundreds of potential link partners, Optilink tells you which of these sites are worth getting links from and which of these sites you should avoid.

Agent Web Ranking: Once you have optimized your site forrepparttar 128108 search engines, you will need to continuously check your site's rankings. We have found Agent Web Ranking to berepparttar 128109 most reliable tool for telling us how our clients' sites rank inrepparttar 128110 search engines. Apart fromrepparttar 128111 major U.S. based search engines, it also supports plenty of European search engines. One problem with most such position reporting software isrepparttar 128112 fact thatrepparttar 128113 search engines constantly changerepparttar 128114 way they display their search results. This means that most position reporting software get outdated very quickly and it often takes an unacceptably long time forrepparttar 128115 company producingrepparttar 128116 software to prepare an update. However,

Agent Web Ranking isrepparttar 128117 only program which has a guaranteed 72 hour turnaround time - i.e. if any search engine changesrepparttar 128118 way it is displaying results, it will have an update for that engine within 72 hours or less. You can find more information on Agent Web Ranking at

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines, go to For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to

What is your real goal: web positioning with top results or the ability to attract more qualified traffic to your website?

Written by Fernando Macia

Continued from page 1

- A potential customer can locate a website entering such a large variety of keywords, phrases, synonyms, misspelled words, expressions, etc. that limitingrepparttar positioning of a website torepparttar 128098 utilization of five, ten, fifteen, or even twenty keywords would not begin to coverrepparttar 128099 spectrum of possibilities available to any Internet user. - The origins of prospective clients are typically so diverse that adopting an online marketing strategy that simply positions a website for a limited number of search engines would greatly reducerepparttar 128100 chances of capturing additional audiences frequenting areas such as forums, user groups, e-mails, newsletters, referrals, chat rooms, blogs, online articles, etc. Even though, in most cases, Google, for example, generates over 75% ofrepparttar 128101 traffic referrals for a website, it is important to note that external referrals to a website from areas such as forums or newsletters are also taken into consideration by Google and other search engines while positioning a website. A complete web positioning strategy should therefore take into consideration external website referrals due torepparttar 128102 effect that they have onrepparttar 128103 overall positioning and also because these referrals are excellent sources for directing more qualified traffic to a website. - A web positioning report illustratesrepparttar 128104 ranking that a website would obtain ifrepparttar 128105 keywords chosen by us were submitted torepparttar 128106 list of search engines also selected by us. A web traffic report, onrepparttar 128107 other hand, shows exactly how a prospective customer found our website (i.e. shows bothrepparttar 128108 keywords typed in byrepparttar 128109 customer andrepparttar 128110 search engine used byrepparttar 128111 customer.) - A web positioning report showsrepparttar 128112 spot that could be achieved, but provides little insight on how to improverepparttar 128113 results obtained. One ofrepparttar 128114 many features of a web traffic report isrepparttar 128115 ability to capture what specific keywords and corresponding search engines generatedrepparttar 128116 majority ofrepparttar 128117 visits to a website, or those that actually converted visits into real customers. This continuous feedback provided byrepparttar 128118 web traffic reports is an excellent mechanism to fine-tune search concepts and improve their effectiveness. - Web traffic reports can also be utilized to analyze howrepparttar 128119 popularity of a particular search concept evolves over time and how new trends or concepts are born. This information enablesrepparttar 128120 incorporation of new niche keywords that will improverepparttar 128121 positioning of a website not only by reducingrepparttar 128122 scope of a search, but also by increasingrepparttar 128123 chances that a potential customer will select those keywords. - Finally, a web traffic report also lists allrepparttar 128124 external referring entities (e.g., forums, chat rooms, blogs, etc.); information that will prove invaluable for expanding a web positioning strategy and enhancing its vision for a more global reach.

Attracting qualified Internet traffic to a website (i.e. customers that are interested inrepparttar 128125 products or services being offered) ought to berepparttar 128126 ultimate goal of any online marketing strategy. This effort cannot be simply limited torepparttar 128127 selection of a series of search keywords and engines, all chosen beforehand. Instead, a more global approach must be adopted that encompasses web optimization, search engine submissions, inclusion of references in external areas such as forums, user groups or value-added portals,repparttar 128128 publication of articles, andrepparttar 128129 contribution of content to other websites. This expanded strategy will enhance our overall Internet presence and will enablerepparttar 128130 most popular search engines to locate a website applying a greater variety of search concepts. Lastly, by applyingrepparttar 128131 feedback obtained fromrepparttar 128132 web traffic reports, our global Internet presence can be continually improved and sustained to ensure consistent and effective results.

Fernando Macia is Human Level Commuications' CEO, a company with offices in Alicante, Spain and Dallas, Texas. We specialize in web design, CMS development, search engine optimization and traffic statistics data mining.

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