If you are thinking of improving link popularity of your site, or are already doing so, we highly recommend that you obtain this product before you proceed. You can find more information on Optilink at: http://the-easy-way.com/optilinks.html

Zeus: An excellent way of improving link popularity of your site is to exchange links with other sites that are related to yours. However, main problem with this method is sheer amount of time that is involved in identifying sites that you want to exchange links with. You may often find that number of links that you manage to get is not worth time that you spent in trying to get those links. Zeus will allow you to locate and exchange links with sites that are related to yours and manage those links on an ongoing basis in a fraction of time it would take for you to do it manually.

You can download a free trial version of Zeus at http://the-easy-way.com/zeus.html While program does take a while to get used to, results that you can obtain with it are simply phenomenal. We highly recommend that you download free trial version and try it out.

In fact, we recommend that you use both Optilink and Zeus as they are complementary to each other - while Zeus helps you quickly locate hundreds of potential link partners, Optilink tells you which of these sites are worth getting links from and which of these sites you should avoid.

Agent Web Ranking: Once you have optimized your site for search engines, you will need to continuously check your site's rankings. We have found Agent Web Ranking to be most reliable tool for telling us how our clients' sites rank in search engines. Apart from major U.S. based search engines, it also supports plenty of European search engines. One problem with most such position reporting software is fact that search engines constantly change way they display their search results. This means that most position reporting software get outdated very quickly and it often takes an unacceptably long time for company producing software to prepare an update. However,

Agent Web Ranking is only program which has a guaranteed 72 hour turnaround time - i.e. if any search engine changes way it is displaying results, it will have an update for that engine within 72 hours or less. You can find more information on Agent Web Ranking at http://the-easy-way.com/agent.html

- A potential customer can locate a website entering such a large variety of keywords, phrases, synonyms, misspelled words, expressions, etc. that limiting positioning of a website to utilization of five, ten, fifteen, or even twenty keywords would not begin to cover spectrum of possibilities available to any Internet user. - The origins of prospective clients are typically so diverse that adopting an online marketing strategy that simply positions a website for a limited number of search engines would greatly reduce chances of capturing additional audiences frequenting areas such as forums, user groups, e-mails, newsletters, referrals, chat rooms, blogs, online articles, etc. Even though, in most cases, Google, for example, generates over 75% of traffic referrals for a website, it is important to note that external referrals to a website from areas such as forums or newsletters are also taken into consideration by Google and other search engines while positioning a website. A complete web positioning strategy should therefore take into consideration external website referrals due to effect that they have on overall positioning and also because these referrals are excellent sources for directing more qualified traffic to a website. - A web positioning report illustrates ranking that a website would obtain if keywords chosen by us were submitted to list of search engines also selected by us. A web traffic report, on other hand, shows exactly how a prospective customer found our website (i.e. shows both keywords typed in by customer and search engine used by customer.) - A web positioning report shows spot that could be achieved, but provides little insight on how to improve results obtained. One of many features of a web traffic report is ability to capture what specific keywords and corresponding search engines generated majority of visits to a website, or those that actually converted visits into real customers. This continuous feedback provided by web traffic reports is an excellent mechanism to fine-tune search concepts and improve their effectiveness. - Web traffic reports can also be utilized to analyze how popularity of a particular search concept evolves over time and how new trends or concepts are born. This information enables incorporation of new niche keywords that will improve positioning of a website not only by reducing scope of a search, but also by increasing chances that a potential customer will select those keywords. - Finally, a web traffic report also lists all external referring entities (e.g., forums, chat rooms, blogs, etc.); information that will prove invaluable for expanding a web positioning strategy and enhancing its vision for a more global reach.

Attracting qualified Internet traffic to a website (i.e. customers that are interested in products or services being offered) ought to be ultimate goal of any online marketing strategy. This effort cannot be simply limited to selection of a series of search keywords and engines, all chosen beforehand. Instead, a more global approach must be adopted that encompasses web optimization, search engine submissions, inclusion of references in external areas such as forums, user groups or value-added portals, publication of articles, and contribution of content to other websites. This expanded strategy will enhance our overall Internet presence and will enable most popular search engines to locate a website applying a greater variety of search concepts. Lastly, by applying feedback obtained from web traffic reports, our global Internet presence can be continually improved and sustained to ensure consistent and effective results.