The Three Principles Of Image Optimization

Written by George Peirson

Continued from page 1

This is our First Principle of Image File Size Reduction: Userepparttar smallest image dimensions that will work with your layout. And likewiserepparttar 145098 fewer images onrepparttar 145099 page,repparttar 145100 fewer image pixels, thereforerepparttar 145101 smallerrepparttar 145102 page size.

Since GIF and JPEG image formats use different methods of saving image information, they tend to be better at showing some types of images and worse at showing others.

GIF images, since they are limited to 256 colors per image, are better at displaying images with large solid blocks of color and images with very small physical dimensions. The GIF format will produce smaller file sizes than JPEG for these types of images.

JPEG images are better at showing gradients or subtle changes from one color to another. Therefore JPEGs reproduce photographs very well, or any other image with gradations. The JPEG format will produce smaller file sizes for these types of images thanrepparttar 145103 GIF format will.

This is our Second Principle of Image File Size Reduction: Chooserepparttar 145104 correct image format forrepparttar 145105 image you are using. Most web pages will contain a combination of GIF and JPEG images.

Decreasingrepparttar 145106 coding is called image compression. Both GIF and JPEG images can be compressed butrepparttar 145107 process is different. In GIF images we try to limitrepparttar 145108 number of colors, in a JPEG image we use software algorithms to remove redundant information fromrepparttar 145109 file.

Whenever we compress a file we will lose some image quality. We have to reach a balance between a small file size and acceptable image quality.

This is our Third Principle of Image File Size Reduction: Findrepparttar 145110 least acceptable level of image quality. Most images can handle some compression with very little quality loss, and all images can stand more image quality loss and still be acceptable. Your job is to decide how much quality loss you can accept. In other words,repparttar 145111 lowerrepparttar 145112 quality,repparttar 145113 smallerrepparttar 145114 file size.

GIF images can usually be reduced from 256 colors to 128 colors or less,repparttar 145115 fewer colors usedrepparttar 145116 smallerrepparttar 145117 file size. JPEG images can almost always be reduced to a quality setting of 80% and frequently can be reduced down to as little as 15-30%. So when you use a higher compression level (smaller number)repparttar 145118 file size will be reduced. Experiment withrepparttar 145119 image, try smaller and smaller settings until you findrepparttar 145120 smallest setting that still displays an acceptable quality.

The fastest loading page will have no images andrepparttar 145121 slowest loading page will be completely filled with full resolution images. If you work towards controlling your images usingrepparttar 145122 principles outlined above you will have a very lean web page that will load quickly and be viewed favorably byrepparttar 145123 search engines.

George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 30 multimedia based video training titles covering such topics as Photoshop, Flash and Dreamweaver. To see his training sets visit

Getting The Most From Traffic Exchanges

Written by Brian Pratt

Continued from page 1

1. Joinrepparttar big ones. You will get your page to a wider audience if you do

2. Join manual surf exchanges. Your page is more likely to be read.

3. Find one with a surf ratio of 2:1 or better. What this means is that for every 2 pages you surf your site is viewed once.

4. Join one where you get credit (clicks/money) forrepparttar 145097 activity of those you have referred. This allows you to generate lots of free traffic as you refer more and more people

5. Join one thatís been around for a while. Your going to put a lot of work into growing your client base here, if they have been in business for a while (more than 2 years) they have a better chance of lastingrepparttar 145098 next two.

6. Join as a free member first, until you understand enough aboutrepparttar 145099 program to decide ifrepparttar 145100 paid benefits are worth your while.

7. Join two programs (but no more) to begin with. This way you can allocate some of your traffic to promoting each exchange torepparttar 145101 others customer base. In this way you will grow your down line andrepparttar 145102 amount of traffic you get for free.

8. Join at least one which allowsrepparttar 145103 surfer to chooserepparttar 145104 pages they view by selecting an ad associated withrepparttar 145105 page. This will give you a valuable insight torepparttar 145106 effectiveness of you ad copy. Trafficswarm is run this way.

9. Take advantage of your surfing time. Take note ofrepparttar 145107 pages you view andrepparttar 145108 reasons that that made it attractive or not to you.

10. The pages you select to promote must convey their message at a glance and ideally should contain a free offer (Ebook, Ezine sign up). Your objective should be to encouragerepparttar 145109 surfer to find out more, setting up a future sale

With this information you will getrepparttar 145110 more visitors and customers to your website. Over time you Traffic Exchange program will feed itself to provide free traffic forever.

Hereís to your success!

Brian Pratt is a 46 year old New Zealander. He owns a Plug-In Profit Site at You can contact Brian at

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