Many webmasters will feel so flattered and want to publish these "unsolicited" compliments to reinforce credibility of their web site and products. To make testimonial credible, they must naturally mention who it came from.

This would be your opportunity to request a link to your web site. At a minimum, you should be able to get a link in form of "yourname, webmaster, yoursite.com ". This is really a beautifully simple, no cost way of getting links in many high quality web sites.

Step 5 –

Prepare link code for your website that you would send or submit through a form to prospective link partners. A sample link code is given below:

Search Engine Optimization - Offering search engine optimization services.

Always try to include potential keywords for your website in link text that is text between anchor tag () as well as in description provided against link text. Always go for text links instead of banner ads because Google gives a lot of importance to anchor text of incoming links.

Step 6 –

Target to get maximum of incoming links towards home page of your website as it is most significant page of your website that leads to other pages of your website. This means you have to request link partners to link to your index page. Ensure that a good navigation exists within your website so that all pages are accessible from one particular page of your website. And that all link texts/anchor texts in your website contain most important keywords related to your business. This helps in improving link popularity of your website.

Step 7 –

After preparing link code for your website, you have to approach prospective link partners through email requesting them to accept your link exchange offer and place a link to your website in their links page.

Step 8 -

Lastly you have to submit these links pages to search engines especially Google where your link has been placed by your link partners. (http://www.google.com/addurl.html)

2. Message Board Link Popularity Program –

Link popularity can also be pursued by posting your website link message to message boards and guest books. In this method you have pay more attention towards selection of message boards and guest books. Always select message boards and guest books that have a PageRank of 4 or more and have already been indexed by Google. It is also necessary to submit URLS generated after posting messages to search engines. For example, say www.online-message-board.com is one of popular message boards where you want to post your website link. After posting your website link at www.online-message-board.com, message board will generate a particular URL say www.online-message-board.com/your-website-link.html which contains particular information about your site. Submit this URL in various search engines so as to boost link popularity of your site.

3. Other Methods of Increasing Link Popularity -

You can also improve link popularity of your site by publishing articles or write-ups regarding your company or website in other websites. And make sure you do not forget to include a link to your website in these articles or write-ups. In this way your link becomes visible to search engine robots. Paid ads also help in your link popularity plan.

Conclusion

In this paper, we have tried to explain link popularity basics along with various methods for pursuing link popularity campaigns for your website. Being a vital parameter of your search engine optimization plan, you need to make a link popularity plan and follow it strictly so that your website finds place within top 10 results of all important search engines, especially Google.