Here in "Sleepy Hollow" (with one of highest unemployment rates in country) in little provincial New Zealand near bottom of world, we sell our various products around globe in response to customer needs.

3. Consolidate your business by focusing on what you do best. Don't try to be "all things" to your customer, nor try to offer too many products. Concentrate on perfecting and marketing your "best sellers" in your CORE business activities. That is area which produces most profitable results for your organization. (remember "80-20 rule" - 20% of your activities produces 80% of your results/profit and vice versa!). For us it's creative writing courses.

Now for one rather more philosophical...

4. Honour your parents, your teachers, your communities, your country and especially your family. Family is most precious of all and strong and stable family units make for a strong and stable country. Parenting, I believe is most noble occupation of all - and parents want their children to be safe on line, so supervise them closely. Teach them responsibility in internet usage... so they don't push your telephone bill sky high (as my dear boys do - but then that's price of having and educating children - a tax on sex!). Teach your children well (as Crosby, Stills, Nash ... and Young used to sing so melodiously) and wisely. Let them learn that net is a great EDUCATION tool for present and future and they could be learning "practical skills on job" and preparing for a future technological career.

5. Do not send spam (sending masses of unsolicited e-mail) - under any circumstances. You are likely to be cut off by your server. I find it rather irritating receiving "mountains" of spam and simply delete all unsolicited e-mail selling products and services... and wouldn't you do likewise; because it just clutters up your mailbox

I hope this information may be helpful to you in your internet marketing. Part Two to follow

Craig Lock http://www.craiglock.com

Craig's various books* (hard copies, CD's, "talking books" and e-books) are available at: http://www.novelty-gift.com/

Computer and internet coaching CD's (practical and easy to use) are available at: http://www.nzenterprise.com/4reel/

END OF PART ONE

Solonews is alse free: http://www.solonews.com/index.shtml

Other Press Release services we've used are: Emailwire.com: http://www.emailwire.com/. They are mainly for corporate businesses, but check them out.

Also Xpress, who distribute news releases by e-mail. (Their address is news@xpresspress.com).

You can also use eNewsRelease.com and http://www.globalprmedia.com

We have no connection with these news distribution services, but have found them all to be effective in increasing "hits" after a news release.

Whether you pay for service, or not, I believe it is a good idea to use press releases to get word out about your web site, product or service. In writing them, try to make them as "newsworthy", as possible. They DO WORK in bringing traffic, first step to online sales.

Hope this helps and good luck.

Craig Lock

http://www.craiglock.com

Craig's various books* (hard copies, CD's, "talking books" and e-books) are available at: http://www.novelty-gift.com/

Computer and internet coaching CD's (practical and easy to use) are available at: http://www.nzenterprise.com/4reel/

For help in writing press releases, Craig can be contacted at: clock@xtra.co.nz

THIS ARTICLE MAY BE FREELY PUBLISHED