Here in "Sleepy Hollow" (with one of highest unemployment rates in country) in little provincial New Zealand near bottom of world, we sell our various products around globe in response to customer needs.

3. Consolidate your business by focusing on what you do best. Don't try to be "all things" to your customer, nor try to offer too many products. Concentrate on perfecting and marketing your "best sellers" in your CORE business activities. That is area which produces most profitable results for your organization. (remember "80-20 rule" - 20% of your activities produces 80% of your results/profit and vice versa!). For us it's creative writing courses.

Define your "USP" (or "unique selling proposition") - a "fancy" term loved by "those marketing types". What is key, that makes your product or service really special?

Now for one rather more philosophical...

4. Honour your parents, your teachers and your communities and especially your family. Family is most precious of all and strong and stable family units make for a strong and stable country. Parenting, I believe is most noble occupation of all - and parents want their children to be safe on line, so supervise them closely. Teach them responsibility in internet usage... so they don't push your telephone bill sky high (as my dear boys do - but then that's price of having and educating children - a tax on sex!). Teach your children well (as Crosby, Stills, Nash ... and Young used to sing so melodiously) and wisely. Let them learn that net is a great EDUCATION tool for present and future and they could be learning "practical skills on job" and preparing for a future technological career.

5. Do not send spam (sending masses of unsolicited e-mail) - under any circumstances. You are likely to be cut off by your server. I find it rather irritating receiving "mountains" of spam and simply delete all unsolicited e-mail selling products and services... and wouldn't you do likewise; because it just clutters up your mailbox?

I hope this info may be helpful to you in your internet marketing... however key is always EFFECTIVE ACTION. Seeing what strategies work best for you and making adjustments, as you go along. Keep TRYING new things, as you "tinker".

Good luck

Craig Lock

http://www.craiglock.com

END OF PART ONE About author:

Craig Lock has been marketing products online for past five years. Craig is a writer, who believes in sharing information, as well as encouraging and helping others to find their talents and gifts, to strive for and accomplish their dreams in life - whatever they may be.

Creative Writing Course http://www.nzenterprise.com/writer/creative.html

Craig's various books are available at: http://www.nzenterprise.com/writer/books.html and http://www.novelty-gift.com/ebooks.html

* Hard copies, CD's and e-books: Fiction and non-fiction, novels travel, humour, inspiration, self help and money books

THIS ARTICLE MAY BE FREELY PUBLISHED

So, it is not about number of people online.

The "Secret Key To The Internet" is about communication.

Personally, I have been expounding this idea since I first came online in March of 1994. I was blessed with realization that Internet was all about ability of anyone to be able to communicate on a global scale.

This is an awesome ability. You, as an individual and for first time in history, are able to reach across time, space and national borders and touch people in every corner of our world.

This fact is proven by results of report quoted above. Their research found that 84% of ALL people accessing Internet do so to "communicate" via email.

For those of us wishing to do business online it makes poignant fact that you must use email as foundation of your marketing and promotional campaigns. Otherwise, you are missing point. And, you must do so without resorting to SPAM.

Of course, that is not to say that web pages are not important too.

The study found that over 67% of ALL people accessing Internet, do so in search of information. This points out that your product and or service information should be posted online on your web page.

The way to successfully capitalize on "Secret Key To The Internet", is to combine that ability to communicate and to deliver information that people seek in a customized package that is unique to your own particular situation.

Obviously, it is not as easy as it might sound. Otherwise, everyone wishing to do business online would be a net millionaire and all of those dot.com failures would never have occurred.

But those people simply did not get it. You, at least, now know where it is that you need to start.