Strategy #6 - Use Email Lists

A listserver allows you to capture emails so that you can build an email list. This will allow you can send to entire list with just one email message or newsletter. A subscribed list is where users subscribe freely to your list. This is perfect for sales updates or a newsletter, or just wishing everyone happy holidays.

Strategy #7 - Get Found in Search Engines!

Unless you are in top 20 of search engine listings you probably won't be found by 90% of those using search engine. By creating an additional home page that is optimized for your search word and search engine you are submitting it to you will vastly increase your ranking in most search engine.

Strategy #8 - Get Linked!

One of cheapest and best ways for new customers to find your site is through links. Getting other sites to provide a link to your site involves just a few things:

1.Have a graphic button that you can provide other sites with which they can put on their page. This gives them an easy button that can serve to maybe even dress up their site. 2.Create a standard email message that has graphic button attached asking them nicely to put button with link on there site

Strategy #9 - For More Sales Have More Product

Too often shopping sites do not have enough of an inventory to make shopping experience worthwhile for shoppers. The likelihood that anyone actually buys something is directly proportional to number of items with all things being equal. You have to catch customers with something they want to buy.

Strategy #10 - Make Everyone Your Salesman

You can make everyone a paid salesman for your products by setting up yourself with an affiliate program. Affiliate programs are fast becoming one of hottest selling techniques on internet next to auction programs. By creating an affiliate program you make it easy for anyone with a web site to sell your products and receive a commission.

a) physical products that cannot be distributed over internet; b) non-tangible products and services that can be delivered to customer online.

For travel and tourism industry fulfillment process is confirmation of reservation, booking and backroom movement of information to Vendor Databases.

Pillar 5) Online consumption is possible with only a few types of companies. It is not synonymous with travel. The closest use would be a virtual tour of experience and use of travel articles to satisfy consumer's interest for information on destinations, activities, etc.

Those selling information can actually have customers consume purchases online. For example, someone subscribing to Wall Street Journal Interactive Edition can browse various newspaper articles online.

Pillar 6) Online Support can be offered regardless of whether product or service is fulfilled and consumed by customer online. Many companies have an online support process in place. Customers can email or visit a special section of company website for support. More sophisticated database-driven company websites will allow users to track orders online and receive support information through use of a password or other form of identification code.

Pillar 7) Online direct one-on-one marketing. Once companies have got to this level of use of Internet, they should be using their customer database and market data to continuously communicate and market their services to their customers. This requires planning and marketing management. An example of this would be an online last minute club targeting specific customers on seasonal or regional specials.

The power of being able to deliver direct marketing programs at press of a key has enormous cost saving implications versus more traditional mail or general advertising mediums. It makes necessary analysis of return on investment of these types of programs much more favorable.

As you can see, there are several important steps in equation to selling online. When planning an e-business strategy, it is necessary to take these seven pillars of e-business into consideration. Ask yourself these questions:

How far do we want to take e-business equation?

How far will our business model and nature of our product offerings and services allow us to take e-business equation?

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