So, web sites that smartly use keywords to write appealing copy for their affiliate sites, that gives visitors information they’re looking for, will have a much better chance of attracting visitors. Of course, this also depends on how nice your site is to look at, and whether it’s a virtual affiliate farm or a legitimate site that promotes a particular niche product.

The best affiliate programs are ones where vendor (affiliate) also has an attractive, easy-to-navigate, give-the-customer-what-they-want, and easy to order type of web site. Also, these vendors are very helpful and supportive to their affiliates.

Another important truth is that you should resist temptation to promote lots of affiliates on your web site. This is dreaded “affiliate overkill” syndrome. You should especially stay away from affiliate programs that have absolutely nothing to do with theme of your web site – these will not attract any interest from your visitors.

So, bottom line truth about affiliate programs is that, although they are easy to set up, it’s really not very easy at all to make money with them. This is true even if you’ve done everything right. It takes a lot of patience, tweaking, and testing to nurture your affiliate site into an income generating profit machine.

But, don’t let this discourage you from jumping into affiliate marketing waters and getting your feet wet. The more you do, more you learn.

And that’s truth.