The Tale of Mr Newbie and The Truth About Total Failure

Written by Dave Powell

Continued from page 1


Mr Newbie gives up.

Since I was a kid, I've always hated sad endings.

So let's assume Mr N. decides to give it one last chance - what should he do?

Well money can be earned inrepparttar competitive field of Internet marketing, but he obviously needs visitors to his website - more than just throwing a bit of money at banner ads, or pay-per-click search engines.

Both can be fine, but what he really needs is a traffic plan.

Firstly, he realizes that there are two main types of traffic - paid for and free.

He makes a list of all ofrepparttar 133604 free traffic generating systems he knows, and researches a few more.

He is amazed at how many good traffic generating programs there are, and how many are so easily implemented. One involves setting his start page differently. With one he has to add an exit pop-up, and with another he has to surf looking at webpages to earn hits to his own.

Mr Newbie gets an immediate increase in visitors to his website. What's more, because ofrepparttar 133605 viral effect of some of these plans, his traffic grows on a daily basis. He also gets a lot more subscribers to his newsletter.

Secondly, he gets a vital component; he gets an ad tracking service for tracking his ads, so that he knows which are pulling in visitors and which ones aren't. He is now ready to tackle paid advertising.

Now that he can measurerepparttar 133606 success of each individual ad, he is astonished at how he can make money. Even though he gets a terrible response rate to one ad, it turns out that he still makes a profit from it. He wouldn't have known this before getting his ad tracker. He doublesrepparttar 133607 size of this campaign and makes more money!

Mr Newbie gets amazing amounts of visitors from his traffic plan, from his list of free traffic generators, and from his list of places that are profitable for his paid ads - his business is a success!!

Last I'd heard of Mr.N he was sipping cocktails and sunning himself on a white sand beach someplace. Oh, and he'd changed his name to Mr.G - or Mr Guru, to give him his full title.

Have a look at the traffic plan Mr Newbie put together at: Full-time online marketer Dave Powell was once Mr. Newbie. He now runs the Income Online Review Newsletter at:

Web Analytics - Murder by Numbers - Part 1

Written by Jason OConnor

Continued from page 1

Continuing withrepparttar example,repparttar 133603 number of people who viewrepparttar 133604 banner ad and actually click on it over to your site isrepparttar 133605 click-thru number. The click-thru percentage is ascertained by dividingrepparttar 133606 number of click-thrus byrepparttar 133607 number of page visits. For example, if 50 people clicked-thru to your site fromrepparttar 133608 banner, and there were a total of 1000 banner views (because there were 1000 views to that page that hadrepparttar 133609 banner ad on it), thenrepparttar 133610 equation would be 50 divided by 1000, or 5%. (You could also userepparttar 133611 unique visits to calculate this percentage: 50/800 = 6.25%.)

Leads acquired is how many people actually filled out a form on your site or called as a result ofrepparttar 133612 banner ad. In other words,repparttar 133613 user sawrepparttar 133614 banner ad on another site, clickedrepparttar 133615 banner thru to your site, and then actually gave you their information via a web form or phone call.

Cost per lead is very important. The lower this isrepparttar 133616 better. You calculate this by dividingrepparttar 133617 total cost byrepparttar 133618 number of leads, in this case $500 divided by 20 leads, or $25 per lead.

The lead conversion rate isrepparttar 133619 percentage of new leads you obtained fromrepparttar 133620 visitors driven to your web page as a direct result ofrepparttar 133621 banner ad. Of course this page needs a call to action in order to convert a visitor to a lead. A call to action is a statement onrepparttar 133622 page that says “Call today” and gives a phone number or is a link that points someone to a web form.

If your banner ad cost $500 and you got 20 leads (leads acquired), then your cost per lead for this banner ad campaign was $25.

If 2 people out ofrepparttar 133623 20 new leads actually bought your product or service, then your lead to sales ratio is 1/10 or 10%.

Obviously,repparttar 133624 whole point of all this is to increaserepparttar 133625 last number, our final sales. By monitoring all these numbers continuously and systematically, we can gain an almost omnipotent view of our various e-marketing campaigns. We can then leverage that knowledge to improve each initiative to yieldrepparttar 133626 best results.

Look for Part 2 of this two-part series. It will explain how to get allrepparttar 133627 initial web statistics to plug into these formulas. It will also describe a great method for obtaining accurate click-thru numbers.

Good luck number crunching! The better you get at it,repparttar 133628 more sales you’ll create.

Jason OConnor is President of Oak Web Works The synthesis of Web marketing, design, and technology Jason is a Web development expert, e-strategist, and e-marketer who is trying to affect the future of the Internet in a highly positive way

mailto: for a FREE site consultation and to learn how to increase your bottom line by properly leveraging the Web

    <Back to Page 1 © 2005
Terms of Use