The principle of OR was that new circumstances required innovative methodologies. An OR group was always a mixture of different professional disciplines. A botanist, a mathematician, a chemist, a psychologist, an astronomer - each OR member brought to group a discrete worldview or logical system, and also detailed knowledge and understanding of structure of that system. But none of them could solve problem alone. ONLY THE INTERSECTION of these systems produced innovative thinking.

The clash of these systems, impossibility of mapping one system onto another, is what often sparked INSIGHT - FLASH OF INSPIRATION that firstly defined gestalt of problem, and eventually led to it's solution. We believe that principles of OR can usefully be applied both within and outside commercial and institutional organisations which seek fresh input into their systems of management, operation and, especially, communication.

Creativity

The act of creativity by itself is rewarding for many people. No audience, sale or reward may be necessary. The act itself is self-rewarding. There are also many people who find act of thinking to be self-rewarding; who find stimulation in addressing concepts outside their everyday life and work. It is joy of unfettered exploration. Synergy Integrated Marketing is founded in that spirit of exploration - to bring together different creative disciplines and to discover resonances and dissonances between them. What Is It?

Synergy Integrated Marketing represents many things: ombudsgroup, think-tank, concept exploration, simulation, OR. It will remain many-faceted because very nature of chaos facing us is that old boxes and linear flowcharts cannot serve us any longer. The world is ' fuzzy ' - not black and white. The world is becoming more complex, not less. When structure is collapsing - it's better not to be trapped in a box!

The word ' architecure ' is a useful shortcut in conversation. That is why we invented names - as a shortcut. But what ' architecture ' is , is open to debate. There is more agreement on what ' architecture ' is NOT, than what it is.....

For more information, welcome to; www.Synergialaitos.com/synergyindex.htm

3. Selling Features This common marketing trap is similar to Me-Centered copy trap. Instead of figuring want prospect wants to know about your product (why they need it, how it will help them), it’s so easy to just tell them what you know about product. A professional copywriter will avoid this trap and focus on a product’s benefits, not features.

4. No Testimonials If your copy doesn’t include powerful testimonials, you’re marketing efforts are missing out on one of their most powerful tools. A professional copywriter will always ask about testimonials. If you don’t have them, they’ll offer some tips for collecting them.

5. Where’s Your Target? One of most common copywriting errors is overlooking target market. In an effort not to exclude anyone, copy doesn’t appeal to people it’s really meant for. If your copy doesn’t immediately grab (and hold) attention of those your product or service is meant for, a professional copywriter can help your response rate.

6. What’s Your USP? Your Unique Selling Proposition. What sets you apart from competition. And ultimately why someone buys from you. A professional copywriter will want to know what it is or will help you determine it. And they will use it to make your marketing copy stronger.

7. Don’t generalize. A professional copywriter will spend time researching market and issues of interest related to your product. They’ll always be specific with information they convey, adding intrigue and credibility to your every marketing piece.

These are just some of most common pitfalls that a professional copywriter can help you avoid. By enlisting services of a professional, you can improve your marketing efforts through a better response rate and an increased return on investment.