“The student who knew too much” are usually ones that have tried other things over years. Problems rarely occur with individuals who have worked in Corporate America, or other types of jobs during their life. They take what you say to heart and are usually ones who succeed, and in record time I might add.

So before taking on a student find out what other things they have done, tell them up front program will work if they follow what you tell them to do, THERE ARE NO SHORTCUTS.

Be firm, be upfront, be blunt, and then all we can do is hope for best.Just know that you are not alone, all coaches and mentors go through this!

Copyright 2003 DeFiore Enterprises

These individuals also have over inflated egos. “Who me, ask someone for help, and what pay for it. Oh, no I’m sure my way is right way. People just don’t appreciate my great product (service or fill in blank). I’m just as good, if not better than he/she is.”

It would never occur to them to pay someone to show them what is wrong. Or take a class, or purchase a book that might help. Nope, they say, it’s not that, it must be something else. It’s always some one else’s’ fault or some things’ fault, never theirs.

Unfortunately, impetus for this behavior was fostered starting back in 80’s when home based businesses were just starting to come into their own. Many of magazines and publications of 80’s (and now Internet) fostered idea that ANYONE can run a home based business. Remember those magazines that had little kits for Word Processing businesses, basket making, medical records, etc. People bought them, followed them. Some did well, but others couldn’t figure out why they didn’t succeed.

They didn’t succeed for several reasons. First, none of them did basics, grunt work. Checking first to ascertain whether or not this business was even a viable one in their area. If it was, checking out competition, making up a business plan, a mission statement. Setting up goals for themselves for daily, weekly, monthly, short and long term. Setting up a publicity campaign, working with different media, setting up a marketing plan, networking.

All of things that those of us that have been in business did so that we can stay in business. We were not “penny wise and pound foolish! “ We succeeded, through a great deal of hard work, effort and hard knocks that we plan to get compensated for. We are not going to give it away for “free”.

Copyright 2003 DeFiore Enterprises