It’s designed to peak your interest. After reading name of this technique, you might wonder what’s so strange about it? Why is it called “Strange Avalanche Iceman Headline Technique”? And what heck does cold stuff have to do with creating headlines?

Questions like this create a need for answers. And if you can raise questions in your headlines that propel people to look for answers, then you’re going to get them into body of your copy.

So, let’s take headline I wrote earlier. And let’s add a little punch to headline so it creates some curiosity.

“How A Complete Failure In Business Started A Million Dollar Internet Business On $57 Using This Super Strange Technique He Learned From A Cereal Box, And How You Can Use Exactly What He Does To Make YOUR Millions Too”.

Does that create interest for you? If so, why?

Chances are good most would read this headline and wonder what’s so strange and how someone could start a business with a technique on a cereal box, which nearly everyone gets their breakfast out of, and most of us read while we eat.

And that’s power behind it. People want to read on to discover whole story. They feel an irresistible urge to get to bottom of it fueled by hundreds of thoughts that they need immediate answers too.

Does it work? Like a charm. But best way to see it is to actually put it into action for yourself and gage results against your existing headlines. Believe me, 10 minutes you’ll spend creating intriguing headlines will be well worth investment.

· Poor employee morale: More than salaries, benefits and working conditions, employees in numerous companies today complain that communication (or, rather, lack thereof) is number one "p-word" they face. And when employees are disgruntled, their productivity drops and quality of their work diminishes. Can you step in as a consultant and help organizations analyze and correct that situation? Can you produce company employee newsletters? Then use your writing skills to help companies solve their employee morale "p- word."

· A need to get word out: Whether promoting a cause (such as trying to get a new law passed) or wishing to warn or educate public about something, some people have a passionate need to tell their particular stories. Their "p-word" is, they have no idea how to go about it. Writers who are familiar with what kinds of stories periodicals publish regularly can help these people spread their words by offering a ghostwriting service, or "as told to" articles.

These are just a few ideas to get you thinking about how you can broaden your freelance writing assignments. Your challenge is to discover what kinds of "p-word" solutions you can provide as a writer, and your opportunities for growth lie everywhere!