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Maybe, you just want to get your book done. An editor can fix your grammar and even your disorganization, but can an editor help you get your book published and promoted, and know which way is
best for you?
Think about what you want--a saleable book whose audience will flock to it because it totally helps answer their questions or solves their challenge. And, entertains too. Editors are not trained to think about benefits your book will give your audience. They don't know how to market as you write. Check with your book coach who will point out your brilliance and show you your benefits and features in ongoing phone and email sessions.
Remember that only benefits sell. This is end result your reader gets after reading your book. Results sell. Features such as what's inside book-steps, charts, tips, interview, pictures, or quote explain, but do not sell.
When you don't know why your audience should buy your book and you can't tell them in a few sentences either in print or in person, they will back away and keep their wallet or credit card inside their pockets or purse.
Hire your editor after you contact a book coach. When your chapters do not have a consistent format with questions posed as headings and answers in copy below, a line editor cannot make your work sell just by changing a few sentences. Even a developmental editor needs format to help make your book best it can be. Even a ghostwriter will need this format.
If authors want their book to succeed, they need to choose right partner.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com.
