The Sticky Issue of E-zine Schedules

Written by Alexandria K. Brown


Continued from page 1

Other good days are Wednesdays and Thursdays, according to other sales pros. However, I ignore all this and publish on Fridays, simply because it's my favorite day. ; )

5. Once you've set your schedule, stick to it! Setting a schedule suggests to your readers that you're organized and can meet deadlines. No matter how busy you are, sending out your e-zine at random looks flaky and unprofessional.

Now, we're all human and take vacations, get sick, and get plain busy. So what do you do when you just CAN'T get that new issue out? Do a rerun. Choose a past issue from more than six months ago that you got great feedback on. Republish it with a little intro that says something like, "Hey folks, right now I'm sipping drinks onrepparttar beach in Bali, so by popular request, here's a rerun of one of our best articles. We'll be back next week with fresh, insightful content!" Of course, only say something like that if you are actually on vacation -- people do understand that you take time off.

Otherwise, never share that you're behind schedule or too busy to write your next issue - that would tell your readers that they come last on your list. If you must, stretchrepparttar 124348 truth a bit, and say you're at a conference, traveling, etc.

6. Try to have one or two issues completed in advance that can be sent out at a moment's notice. This is great for those times when an emergency strikes or you're too swamped to write a new issue. The next time you get a few ideas at once (and don't they seem to come in multiples?), get psyched up and whip out a few at once. You can always edit them later - just get repparttar 124349 ideas out of your head and onto your screen.

(E-zine Queen Secret Tip: Need a little extra inspiration? Try whipping up a fresh margarita - works for me, every time! Just be sure to do an extra proofread later on. ; ))

7. For a low-maintenance e-zine, tip well! Who says you need to write in-depth articles? Everyone's time is short, so readers LOVE quick tips. Tips are easy to put together when you're close to deadline, also meaning you'll be more likely to stay on schedule. So if you're tight on time, publish simple monthly or weekly tips instead of detailed articles.

This article is an excerpt from "Boost Business With Your Own E-zine," by Alexandria K. Brown, "The E-zine Queen." To learn more about this complete manual to e-zine publishing and to sign up for her FREE biweekly newsletter for e-zine publishers, visit http://www.ezine-queen.com now. Don't miss the next issue!


7 Easy-To-Do Action Steps For Attracting Hundreds Of New Subscribers And Growing Your Opt-in E-mail List

Written by Corey Rudl


Continued from page 1

STEP #4: Ad Swap With Other Newsletters & E-zines

A great trick for increasing your subscriber base involves contacting other newsletters that relate to your target market and offering to swap ads with them.

Tellrepparttar newsletter owners that you'll promote their newsletter to your subscriber base if they'll returnrepparttar 124347 favor. This is a great way for both of you to INCREASE YOUR READERSHIP!

Subscribers will appreciaterepparttar 124348 recommendation of another source of QUALITY INFORMATION, and as long asrepparttar 124349 sites you swap with are complementary and not competitive, it's not going to hurt your business at all.

STEP #5: Promote Your Newsletter In Newsgroups, Discussion Lists, and Forum Postings

Another good place to promote your newsletter and locate targeted potential subscribers is in newsgroups, discussion lists, and forums that relate directly to your industry or niche. Simply post a brief description of your newsletter and a link to your subscription page.

STEP #6: Offer Subscribers The Opportunity To Give Gift Subscriptions

Offer or announce "gift subscriptions" in your newsletter that encourage your current subscribers to send gift subscriptions to friends.

You can automate your web site to sendrepparttar 124350 gift subscription with a little blurb stating whomrepparttar 124351 gift is from and what they will be receiving (andrepparttar 124352 opportunity to unsubscribe, of course!).

A friend of mine has built most of his mailing list doing this alone. He went from 5,000 subscribers to over 16,000 subscribers in less than a year just using this one technique.

STEP #7: Renting Opt-in E-mail Lists

Renting e-mail addresses from third-party list providers is a route that some new newsletter owners choose because you are given QUICK ACCESS to a list of hundreds, if not thousands, of people who have "opted" to receive e-mail on topics that interest them.

You can usually expect to be charged 5 to 20 cents per deliverable message, and you should expect any e-mail addresses that are "bad" or that "bounce" to be replaced by addresses that are current.

If you decide to use a service like this, it's ABSOLUTELY CRITICAL that you find out howrepparttar 124353 e-mail addresses were obtained.

You want e-mail addresses that have been collected ethically and responsibly, and this means that you wantrepparttar 124354 e-mail addresses of people who:

a) are directly interested in your product, industry, or field of expertise, and b) have given their permission and "opted-in" torepparttar 124355 list.

IMPORTANT NOTE: If you buy lists of e-mail addresses that have been "harvested" from newsgroups, classified ad sites, online services, etc., youíll be accused of spamming!

These people have NOT given you permission to contact them, and you can get into a LOT of trouble this way. Again, I canít overstaterepparttar 124356 importance of making sure thatrepparttar 124357 e-mail addresses you rent have been collected ethically and responsibly!

A few reputable third-party list providers who offer targeted opt-in e-mail lists are:

Postmaster Direct http://www.postmasterdirect.com YesMail http://www.yesmail.com E-Target http://www.e-target.com Targ-it http://www.targ-it.com Focalex http://www.focalex.com TargitMail http://www.targitmail.com

Buying or renting e-mail addresses this way can get very expensive, so you need to be sure that your entire sales process (i.e., your web site, your sales copy, your ordering system) has been tested and tweaked before you roll out an e-mail campaign like this in full force.

Do some tests using a few thousand addresses and you should get a fairly accurate picture of how successful you're going to be.

FINAL THOUGHTS:

Ultimately, your goal should be to develop a relationship with your subscribers through quality articles in your newsletter before you even *consider* trying to sell them anything.

Give them quality information that they will benefit from in order to establish your credibility and develop a rapport with them.

Remember thatrepparttar 124358 true value lies inrepparttar 124359 RELATIONSHIP that you develop withrepparttar 124360 person who ownsrepparttar 124361 e-mail address -- not inrepparttar 124362 e-mail address itself.

It will berepparttar 124363 relationship that you develop with your subscribers that will result in big sales both now and in repparttar 124364 future -- an important point to keep in mind no matter how many new subscribers you attract.

Corey Rudl is the owner of four highly successful online businesses that attract more than 6,000,000 visitors and generate over $5.2 million each year. So if you're looking for unconventional tips, tricks, and techniques with examples that will show you the fastest, most efficient way to make money on the Internet, then I'd highly recommend visiting http://www.marketingtips.com/XXXXXX


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use