There’s a new power emerging in work realm called trust. Trust is critical in an era where intellectual property is competitive edge for both companies and countries. Companies need best ideas they can get to prosper, and best people passionately working to make them happen. Results of human intellect will bring 21st century profits to bottom line; technological and scientific breakthroughs to world. They’ll also bring personal satisfaction and meaningful work to those involved.

But to do that, information must be shared. Shared information multiples as it reminds us of Italian proverb: "All brains are not in one head." Here people realize lighting next candle doesn’t diminish flame of original one, and information is critical in lighting ideas, opening possibilities and creating new horizons for themselves and their companies.

If you want to be winning at working, realize your power is in trusting and doing, not in just knowing and certainly not in hording. Trust builds a larger universe of relationships where a big idea comes from two smaller ones, a shared problem brings imaginative solutions, and a common vision produces uncommon results. Like carbon atom that has capacity to form graphite or diamonds, so do you. You will create more work diamonds operating with trust and eliminating squirrel effect.

(c) 2004 Nan S. Russell. All rights reserved.

Sign up to receive Nan’s free eColumn, Winning at Working, at http://www.winningatworking.com. Nan Russell has spent over twenty years in management, most recently with QVC as a Vice President. Currently working on her first book, Nan is a writer, columnist, small business owner, and instructor

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