2. Go easy on Keywords and too many JavaScript cookies. If you have an excessive number of keywords in your tags, your site could be banned. An excess of cookies can confuse spiders.

Better to ensure that TITLE and Description tags are used properly to provide a true "picture" of site.

3. Dynamic pages (ASP,PHP etc with a question mark) are a real nuisance for spiders - they can get caught forever, trying to follow links. So...the spiders are programmed to ignore those pages.

Hence, if you must have them - say, for a database application - link to them from main page(s) that is ASP or PHP free.

4. Keep graphics, video and music to bare minimum. Not only will spiders love you, but your prospects will not have all their senses battered trying to find out what you're selling!

Much better to hone that textual content...make your words sing and dance, instead.

5. When submitting pages to search engines, do it manually. Not only does that ensure job is actually done, you will also ensure that each submission is tailored for each SE. And remember, there are barely a dozen or so SEs that count; get indexed in those and you can worry about rest later.

There are many automatic submission services, but I do not use them for my submissions to majors. For submissions to lesser known search engines however, I've used services of Selfpromotion.com with good results. Use this link if you're interested:http://online-wealth.com/promo/ .

Don't forget: make sure that first four points are fully covered *before* you make *any* submission to *any* SE.

So...if you follow spider's rules *and* you have site with unique, themed content, you are very well positioned to get top ranking in all majors, for your keywords.

Additionally, if you can generate relevant links with other sites, that will tend to improve your popularity and your overall ranking. But, in my opinion, that's a bonus.

And, finally, it's getting a lot tougher to get into major SEs now. That being case, get it right first time or you'll just keeping losing more time and money. ;-(

Do you see my point: if there had been a site with that exact phrase, search engine software *had* to pick it. That's way search software works, basically.

To make sure your site appears on page one though, you have a bit more work to do.

A quick check with Betterwhois.com for 'BaseballRulesAndTerminology.com' showed that it is available for purchase. Guess what? So are .net and .org names available, and I'll bet .TV and .biz are also!

Now, for ranking purposes, most - if not all - SEs place more emphasis on domain name, domain title, domain description and themed content of site. The last is perhaps most important. The keyword meta-tag is all but dead (I'd make sure I followed rules, but I wouldn't worry about keyword meta-tags much). Links are important, but they're last in priority.

Now, if I were that baseball expert, I'd boogie on down to my favorite domain registrar, buy name(s), build site and get on page one...

Well, now...how can I be *so* sure, you ask?

Let me answer that with examples from my own domain, online-wealth.com. The two words - 'online' and 'wealth' - are pretty common on web, right? And, when used as a phrase 'online wealth', you'd be inclined to think same, right? Well...right again!

Here are results (i.e. number of web pages) for search phrase 'online wealth', using same search engines, without quotes and with quotes:

First up, without quotes: online wealth Altavista: 105,722,390 Google: 946,000 Excite: 15,634,290 Lycos: 525,516 Northern Light: 490,409

Yes, those figures from Altavista and Excite *are* numbers returned to me, I assure you!

Now, with quotes: "online wealth" Altavista: 1556 Google: 1750 Excite: 490 Lycos: 1662 Northern Light: 871

The only results page that does NOT include our domain of online-wealth.com on page one, is that from Lycos. All of others have us on page one, and usually number 1! (I'll have to find out why Lycos is ignoring us!)

What does all that mean? Simply this: anybody who punches in "online wealth" or 'online wealth' (no quotes), into a search box, will find our site on page one of majors and probably in number one position. And that includes Yahoo, Ixquick, and a few others!

So, you expert on baseball...with more information about topic than anybody else...get that domain name, organize that information into a coherent whole - be it a catalog, a dictionary, a database, an e-book or whatever - develop a killer title and description that precisely encapsulate what your new site is all about, promote it to all SEs and directories and...

Hey, don't expect *me* to click through...I prefer deep-sea shark fishing...even if you are on page one of majors, for your theme! ;-(

Huh!?

Well...that's web! Even if you are on page one, 30% of searchers will ignore you, anyway!

But, at least you'll *be* on page one, and ahead of rest, whenever your target prospects find you.

P.S. When I last made enquiries, there were maybe only 48 links pointing to online-wealth.com. I get different results from different SEs...so I don't worry about links at all.