Today, more than ever, your ideal prospects are going to enter precisely what they want to find, rather than general, open-ended terms. Which means your keyword selection must target your ideal customer with laser-beam focus.

At same time, search engines and directories themselves are also becoming much more strict with pages that they'll accept and index. They'll be watching your submissions like a hawk to make sure that they're completely relevant to topic reflected by your keyword phrase.

In our last article, we weighed pros and cons of doing your search engine positioning yourself versus hiring a reputable company to handle this time consuming task for you. Many of you have wisely realized that it can be much more time-effective and cost-effective to leave your search engine placement in hands of experts, so you van focus on your core business.

So most important question of all now becomes:

"If I hire a company to do my search engine placement for me, should I be expected to provide my own keywords and keyword phrases, or do they have a responsibility to advise me?"

Frankly, any company that doesn't provide hands on consultation in this area is not helping you to maximize your search engine rankings. Keyword selection is entire foundation on which your search engine campaign is built. Can you imagine hiring a contractor to build your house... only to have him say, "Okay, YOU lay all bricks and pour concrete - then I'll do rest?"

If you're going to hire someone to achieve top ranking for your website, be sure that they take on full responsibility - not just bits and pieces. Otherwise you run risk of your entire promotion falling apart.

I hope it's now clear how vital it is to target best possible keywords and keyword phrases for your web site. And you now have burden of proper keyword selection lifted from your shoulders.

Sure, your expertise of your business warrants your input. But at least you'll have peace of mind of knowing that search engine specialists are doing their job, and not leaving your keyword selection to chance.

After all, isn't that why you hire them in first place?

So finally you're up and running! You've made it into big search engines like Yahoo! (Getting into YAHOO! Is like having a 5-minute TV advert during Superbowl game!). You are getting calls and e-mails. All of a sudden - WHAM! Your site has DISAPPEARED from 4 of major search engines - and you're FURIOUS! WWW.Mallorcan-Dildoes.com is in a slump! Business drops to a limp - and you don't know why.

Mysteriously, this has been happening to me EVERY MONTH on YAHOO! For 3 weeks I´m on, then PRESTO! Totally wiped OFF map. @$%&"!?¿?! I have to endure another FLURRY of hectic, time wasting RE-SUBMITTING my site to everyone on planet in hopes of getting back on to Yahoo! Finally, after some weeks, I´m on again....then a week or so goes by then - BOOT! I´m out left field again! Why? Read on for possible answer!

Enter injustice of system - namely COMPETITION! Along comes www.mallorcan music-dildoes.com who does not like seeing YOU on web!

Your competitor knows your web site URL or address, www.mallorcan-dildoes.com and your E-Mail address - so, one afternoon, he has nothing else to do, so he RE-SUBMITS YOUR SITE TO ALL THE MAJOR SEARCH ENGINES! He does this over and over, so that major players in web "yellow pages phone book" think YOU are forcing them to push your site - and repeated submissions constitutes "SPAMMING" - flooding search engines with a web site in hopes that it will be top one on first page! The big computer-robot-operated engines do not know WHO is sending in your site, they merely get cheezed off with YOU and "POOF" - you are dropped - zapped-vaporised!

Don't believe me? Go to http://deadlock.com/promote/search-engines/submit.html. On page two - I quote: "Re-submit it! Get URL of your competitors document and submit it again. The robot (of major search engines) will visit, realise it's SPAMMED, penalise it and it gets moved to bottom of pile, which means YOU MOVE UP!"

This little paragraph could spell disaster for businesses new and old wanting to fairly compete on Internet. The injustice is that ANYONE in world who doesn't like your face could arrange to have your entire web site reduced to virtual ashes.

SOLUTION: Search engines and Internet Directories should be ordered that ALL web site submissions be accompanied by a PIN number, ID number or a password - something very common these days on a myriad of services and sites on web. This way, only YOU can change, re-submit or delete your site. There are even some search engines that have a DELETE feature where if you know URL address of a site and their E-Mail address - something easy to do - YOU could delete THEIR pages!

ACTION: Send an E-Mail to friends and family, asking them to send notes to these engines and directories demanding that they solve this problem now!