The Single Most Misunderstood Concept in Search Engine Positioning

Written by Michael Buck

Continued from page 1

Today, more than ever, your ideal prospects are going to enter precisely what they want to find, rather than general, open-ended terms. Which means your keyword selection must target your ideal customer with laser-beam focus.

Atrepparttar same time,repparttar 128400 search engines and directories themselves are also becoming much more strict withrepparttar 128401 pages that they'll accept and index. They'll be watching your submissions like a hawk to make sure that they're completely relevant torepparttar 128402 topic reflected by your keyword phrase.

In our last article, we weighedrepparttar 128403 pros and cons of doing your search engine positioning yourself versus hiring a reputable company to handle this time consuming task for you. Many of you have wisely realized that it can be much more time-effective and cost-effective to leave your search engine placement inrepparttar 128404 hands of experts, so you van focus on your core business.

Sorepparttar 128405 most important question of all now becomes:

"If I hire a company to do my search engine placement for me, should I be expected to provide my own keywords and keyword phrases, or do they have a responsibility to advise me?"

Frankly, any company that doesn't provide hands on consultation in this area is not helping you to maximize your search engine rankings. Keyword selection isrepparttar 128406 entire foundation on which your search engine campaign is built. Can you imagine hiring a contractor to build your house... only to have him say, "Okay, YOU lay allrepparttar 128407 bricks and pourrepparttar 128408 concrete - then I'll dorepparttar 128409 rest?"

If you're going to hire someone to achieve top ranking for your website, be sure that they take onrepparttar 128410 full responsibility - not just bits and pieces. Otherwise you runrepparttar 128411 risk of your entire promotion falling apart.

I hope it's now clear how vital it is to targetrepparttar 128412 best possible keywords and keyword phrases for your web site. And you now haverepparttar 128413 burden of proper keyword selection lifted from your shoulders.

Sure, your expertise of your business warrants your input. But at least you'll haverepparttar 128414 peace of mind of knowing thatrepparttar 128415 search engine specialists are doing their job, and not leaving your keyword selection to chance.

After all, isn't that why you hire them inrepparttar 128416 first place?

Michael Buck is a marketing consultant & Director of Marketing for To find out more about top search engine placement and how you can attract targeted traffic with multiple Top 20 rankings - visit You may also call Mike at (310) 798-0467.


Written by Roberto Gourlay

Continued from page 1

So finally you're up and running! You've made it intorepparttar big search engines like Yahoo! (Getting into YAHOO! Is like having a 5-minute TV advert duringrepparttar 128399 Superbowl game!). You are getting calls and e-mails. All of a sudden - WHAM! Your site has DISAPPEARED from 4 ofrepparttar 128400 major search engines - and you're FURIOUS! is in a slump! Business drops to a limp - and you don't know why.

Mysteriously, this has been happening to me EVERY MONTH on YAHOO! For 3 weeks Im on, then PRESTO! Totally wiped OFFrepparttar 128401 map. @$%&"!??! I have to endure another FLURRY of hectic, time wasting RE-SUBMITTING my site to everyone onrepparttar 128402 planet in hopes of getting back on to Yahoo! Finally, after some weeks, Im on again....then a week or so goes by then - BOOT! Im out left field again! Why? Read on forrepparttar 128403 possible answer!

Enterrepparttar 128404 injustice ofrepparttar 128405 system - namelyrepparttar 128406 COMPETITION! Along comes www.mallorcan who does not like seeing YOU onrepparttar 128407 web!

Your competitor knows your web site URL or address, and your E-Mail address - so, one afternoon, he has nothing else to do, so he RE-SUBMITS YOUR SITE TO ALL THE MAJOR SEARCH ENGINES! He does this over and over, so thatrepparttar 128408 major players inrepparttar 128409 web "yellow pages phone book" think YOU are forcing them to push your site - and repeated submissions constitutes "SPAMMING" - flooding search engines with a web site in hopes that it will berepparttar 128410 top one onrepparttar 128411 first page! The big computer-robot-operated engines do not know WHO is sending in your site, they merely get cheezed off with YOU and "POOF" - you are dropped - zapped-vaporised!

Don't believe me? Go to On page two - I quote: "Re-submit it! Getrepparttar 128412 URL of your competitors document and submit it again. The robot (ofrepparttar 128413 major search engines) will visit, realise it's SPAMMED, penalise it and it gets moved torepparttar 128414 bottom ofrepparttar 128415 pile, which means YOU MOVE UP!"

This little paragraph could spell disaster for businesses new and old wanting to fairly compete onrepparttar 128416 Internet. The injustice is that ANYONE inrepparttar 128417 world who doesn't like your face could arrange to have your entire web site reduced to virtual ashes.

SOLUTION: Search engines and Internet Directories should be ordered that ALL web site submissions be accompanied by a PIN number, ID number or a password - something very common these days on a myriad of services and sites onrepparttar 128418 web. This way, only YOU can change, re-submit or delete your site. There are even some search engines that have a DELETE feature where if you knowrepparttar 128419 URL address of a site and their E-Mail address - something easy to do - YOU could delete THEIR pages!

ACTION: Send an E-Mail to friends and family, asking them to send notes to these engines and directories demanding that they solve this problem now!

Roberto Gourlay -

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