Now that you've identified your keyphrases and optimized your web pages for them, you need to make sure that your website is viewed as "popular" or "important" in eyes of search engines.

Just as with any other popularity contest you need people to stand up and say they like you. This is done through inbound hyperlinks to your website. These are essentially considered "votes" for your website.

Not all inbound links are created equal, of course. Here's a crash course:

• Link Direction If a website links to you and you don't link back, that's ideal. If you do link back to them, search engines may simply discount both links.
• Link Construction A text link is more valuable than an image, or banner link. And a text link that uses your keyphrases (from Step 1) as link text is ideal.
• Relevance of Linking Site Your web design company needs links from websites that have to do with web design. A link from a knitting website won't be as valuable as one from a hosting company.
• Importance of Linking Site A link from an important site is exponentially more valuable than a link from a site that gets no traffic. These types of links are difficult to get unless you pay for them - which you should do.
• Type of Linking Site A link from a news-related or media website is very valuable because it is seen as an "un-manipulatable" site and an impartial resource. Search engines assume that links from these types of sites are more valuable as they typically can't be coerced or purchased.

We've listed a resource for you below, but it is typically only good for link exchanging. Ideally this step should be done through a professional who can help purchase proper links for your website.

Resources:

• Arelis - 7/10

Questions?

If you have any further questions you'd like to ask about website promotion please contact us.

I'm not saying not to use colors in your site, there have been many studies that indicate certain colors trigger certain responses, however, you really need to experiment to get right combination.

5. Animated Banners - DO NOT put animated banners on your home page.

Banners, animated or not, are images and can slow down loading of your page. Also, animated banners are distracting and if you distract your visitor from main purpose of your site......there goes a possible sale.

I know that many people just starting out are using Banner Exchanges as a means of getting visitors to their site. That's OK just don't put them on your home page. Put them at bottom of all rest of pages if you want, just not on your index page. Remember, if your home page is strong enough to capture your visitors' interest, they will click on more pages and you will get your banner impressions.

6. Too much on one page - I've seen some sites where owner has just about every affiliate program he belongs to on his home page.

If I type a keyword into a search engine and click on first site that comes up, I want to be able to find what I'm looking for without having to sift through paragraph upon paragraph of other advertisements and affiliate links. If your visitors don't think they will find what they came to find, you'll lose them.

You should use your home page to welcome your visitors and tell them exactly what they want to know. If your site is about pet grooming, tell them that right from start. Let them know kind of information they can expect to find on each of your pages. Make sure your navigation is easy to follow by having main navigation bar at top left of your page and putting links throughout text.

Your home page should lead your visitors to rest of your site, that's where you do your selling.

Those are a few of deterants that I have found while searching for information on internet. I hope you will be able to use this information to make your own sites more user friendly and keep your visitors from clicking away.